LOS ANGELES--Virtualization and cloud orchestration turned a corner here at Citrix Synergy 2013 this week, where for the first time users' Windows desktops became available on any PC, Mac, Android or iOS device, taking virtualization to its logical conclusion of allowing business users to access their desktops from any laptop, tablet or smartphone.
Cloud service providers also got a boost this week as Citrix demonstrated its IT innovation called IT-as-a-service, which allows any SP to muscle into the cloud service space that today is dominated by Amazon, Microsoft, Oracle, Rackspace and a few other giants. Also at the event, Nvidia Corp. demonstrated how its virtual graphics processing unit (vGPU) capabilities can be used to run intensive cloud-based applications at speeds indistinguishable from those on a local GPU.
"The partner model is the core of our virtualization and cloud orchestration businesses," said Mark Templeton, president and CEO of Citrix Systems, Inc. (Ft. Lauderdale, Fla.). "In the end, each IT organization has to be responsible for their users' experience—Citrix just serves as a proxy for them by making sure that a user's apps are always up to date. However, the content—all the data—belongs to our customers, and we make sure it is our customer's brand--not Citrix--that is prominently displayed to their users."
Mark Templeton, president and CEO of Citrix, speaks at the Citrix Synergy event.
At Citrix Synergy, the last niches of virtualization and cloud orchestration that had not yet been incorporated were demonstrated. For instance, Templeton showed a Mac, an iPad Mini and even a Samsung smartphone could run the same virtual Windows desktop applications as a Dell laptop. In keeping with Citrix virtualization and cloud orchestration model, the Windows applications were actually running in an IT datacenter, with encrypted screenshots being the only data being transmitted to the laptops, tablets and smartphones.
"Government employees, financial service officers and medical personnel are some of our biggest customers," said Dave Moxey, senior director for marketing and strategy at Citrix. "These professional users love that their data stays secure behind their corporate firewalls, but is still accessible as encrypted screenshots that can't be eavesdropped on even if a user loses their device."