EET: Will Maxim keep making standard analog building blocks?
Doluca: Yes. Most of the fundamental innovation still needs to happen at the building block level. The customers still want high performance solutions, so you have to develop those blocks.
Sensors are the next part of the signal chain so we are investing heavily in them. Sensor and analog fusion will be key to make it a more connected world.
Sensors for motion, medical, touch, light, gesture--those are the things we are seeing a lot of advances in. Acquiring SensorDynamics [in July] was our way of entering motion sensing and MEMS. Developing it ourselves would have taken too long.
We are beginning to see products sampled in this technology now. Customers are telling us they are the smallest ones they see and the most accurate. The combination of motion sensing and a gyro turns out to be very powerful.
We have worked on optical sensors, and we developed some breakthroughs in gesture sensors that are now in the Samsung Galaxy S4 phones.
In the future we see more medical sensors coming in to smartphones. We have most of the fundamental technologies we need. What’s missing depends on what you want to measure in medical. We have heart rate and blood pressure sensors but not glucose meters for example.
Nice to see a dedicated analog engineer lead the company. It remains to be seen where Maxim grows in the MEMS business with SensorDynamics acquisition. Maxim can certainly leverage its presence in the automobile market.
"If you are in more complex products, then you can win and maintain the socket. Itís not something a competitor can deliver in six months."
Perhaps a bit obvious but also true. Easy to say but harder to do.