GIHEUNG, South Korea When you travel all the way here, the last thing you expect is to meet an ex-Apple engineer who has morphed into a hot shot at Samsung Electronics, committed to pushing OLED for large-size TVs.
Meet Brian Berkeley, vice president of OLED R&D Center at Samsung Mobile Display Co.
In the exclusive global circle of OLED experts, Berkeley is the closest thing to a “rock star,” according to Joe Abelson, vice president of displays research at iSuppli. Berkeley’s presence in Giheung speaks volumes about Samsung’s commitment to lead the industry by recruiting the best and the brightest from around the world, Abelson said
Berkeley, whose passion is flat-panel display technology, left Apple and a comfortable home of Saratoga, Calif., in November, 2003, and he relocated -- along with his family -- to South Korea for the duration.
Samsung, the world’s largest LCD panel manufacturer, is increasingly confident in the future of OLEDs -- not just for smartphone displays, for which Samsung is the biggest manufacturer and supplier, but also for large-size TVs, especially 3-D TV.
OLED TV is no longer a “science fair” project. Samsung’s faith in the technology is backed by the company’s volume production experience of OLED displays over the last 18 months.
Ever since the company began OLED mass production in late 2008, “We have significantly improved yields and line efficiency,” Berkeley said. “Material development has been accelerated, backplane technology improved and a number of advancements made in color patterning."
Without divulging specifics of the “unique solutions” developed by Samsung, Berkeley said, “Large-size OLED TVs are viable.”