Breaking News
News & Analysis

Renesas naked global mobile ambition

7/16/2010 12:53 PM EDT
6 comments
NO RATINGS
Page 1 / 3 Next >
More Related Links
View Comments: Newest First | Oldest First | Threaded View
schaferb
User Rank
Rookie
re: Renesas naked global mobile ambition
schaferb   7/23/2010 5:00:06 AM
NO RATINGS
Well the biggest challenge is not the actual acquisition of Nokia's business, but how to integrate the new department with 1,000+ finish engineers with one of the most traditional Japanese companies where most people don't speak English and where the salary scale is fixed with no room for shooting stars.

sranje
User Rank
Manager
re: Renesas naked global mobile ambition
sranje   7/17/2010 8:42:02 PM
NO RATINGS
Junko is correct stating: ..."Luis, the number one and the number two largest chip vendors are obviously Intel and Samsung"....... The order might be reversed within the next five years, however.

KB3001
User Rank
CEO
re: Renesas naked global mobile ambition
KB3001   7/17/2010 7:45:01 PM
NO RATINGS
Wise move. No serious player in the market can ignore the fact that the future is mobile, so if you do not go out there to compete glabally, the global players will come to your local market and eat you up. Yes, there is an element of risk in what Renesas are doing, but not doing so is not an option as no country can protect its champions by setting their own different standards anymore. He who dares wins!

goafrit
User Rank
Manager
re: Renesas naked global mobile ambition
goafrit   7/17/2010 3:57:52 PM
NO RATINGS
The simple message in this industry is that winners can never claim victory because the landscape can change instantaneously. Renesas may be doing great today, but they must continuously evolve to stay in this game. Many have been burnt in the past especially when the plan goes global. There is nothing that is a winning formula here. Just compete and go home and hope one disruption does not come. It is one industry I hate to love because it is very dynamic that any mistake could be catastrophic. But I give five to Renesas; they have been executing fine.

junko.yoshida
User Rank
Blogger
re: Renesas naked global mobile ambition
junko.yoshida   7/16/2010 10:16:52 PM
NO RATINGS
Luis, the number one and the number two largest chip vendors are obviously Intel and Samsung. Many leading chip vendors including TI and ADI dropped out of the baseband business when they saw it becoming commodity, with the past generation baseband chips. Now with LTE/HSPA+, we are seeing the beginning of a whole new battle brewing with a different set of players including some start-ups coming from the WiMax experience. Obviously, the world's number one chip vendor Intel has its sight set in the LTE (pending Intel-Infineon deal). Renesas is clearly seeing an opening with this Nokia deal. Much of Renesas' future rides on it.

Luis Sanchez
User Rank
Rookie
re: Renesas naked global mobile ambition
Luis Sanchez   7/16/2010 9:15:18 PM
NO RATINGS
A definitely offensive move from Renesas, I can't wait to read on the 100-day plan to be disclosed. Currently the third semiconductor provider in the world, that means their eyes are set at mobile technology, the future is out of the office and into the moving. MCU/MPU's, mobile chipsets, chips for Digital TV. Those Renesas guys are sure packed. I wonder who are the number 1st and 2nd largest semiconductor companies out there... anyone knows? Better warn them!

Flash Poll
Radio
LATEST ARCHIVED BROADCAST
EE Times editor Junko Yoshida grills two executives --Rick Walker, senior product marketing manager for IoT and home automation for CSR, and Jim Reich, CTO and co-founder at Palatehome.
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed