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Microchip’s strategy in a ‘weak economy’

9/30/2011 07:48 PM EDT
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abraxalito
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re: Microchip’s strategy in a ‘weak economy’
abraxalito   10/4/2011 5:32:07 AM
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They have a smarter accounting system, only recognizing sales when they are indeed sold. WTG Microchip, this is a significant competitive advantage and removes the otherwise ever present temptation to 'channel stuff'.

GREAT-Terry
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re: Microchip’s strategy in a ‘weak economy’
GREAT-Terry   10/4/2011 1:33:10 AM
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As a MCU manufacturer, going the direction that Mr. Moorthy has pointed out seems to be quite normal. It didn't surprise me much! Energy efficiency, human interface and wireless communications are all good stuff. The key is to build the right part for right market at right time. Is Microchip doing direct support well? I don't believe they can get good information from distributors. However, as mentioned in the article, Microchip has a lot of small customers and wide market, it is not easy to do good technical support well. This is the toughest issue that the company has to manage well!

Robotics Developer
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re: Microchip’s strategy in a ‘weak economy’
Robotics Developer   10/3/2011 5:40:50 PM
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I would imagine that Microchip's approach could be emulated by other companies but that would take time and money. The advantage is always to the competitor that can see more clearly for farther ahead then the competition. With the direct sales visibility they get an early look at what is happening in the marketplace. This is helpful for both production planning and investment planning. I am glad it is working for them!

agk
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re: Microchip’s strategy in a ‘weak economy’
agk   10/2/2011 8:16:47 AM
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in this article he discussed about the general market trends for the future and how he plans acordingly. Competition is based on many factors like features and cost,quality,supply position, support after sales,support in future after few years.COO talks about future business plans where as many will say they are being planned.

agk
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re: Microchip’s strategy in a ‘weak economy’
agk   10/2/2011 8:11:40 AM
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Probably one of his business plans he has discussed boldly. These techniques are there available in text books seeing them applied at the true market place and bringing them out publicly is a good lesson to all in business.

yalanand
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re: Microchip’s strategy in a ‘weak economy’
yalanand   10/1/2011 4:17:05 PM
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@agk what makes Microchip's COO so different from others ? Aren't they scared of competition ? Why are they openly sharing their business secrets and strategys ?

_hm
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re: Microchip’s strategy in a ‘weak economy’
_hm   10/1/2011 3:37:35 PM
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Rich area of innovation is vital for company. Recent Microchip MCU with programmable logic is one. Soon it will add power device and wireless communication to it. This will truly be SoC will become darling for designers.

goafrit
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re: Microchip’s strategy in a ‘weak economy’
goafrit   10/1/2011 12:08:55 PM
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So you think he truly gave out a secret? These guys are smart. He may be doing the opposite and when you ask in a year's time, he will argue the business environment changed his strategy.

goafrit
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re: Microchip’s strategy in a ‘weak economy’
goafrit   10/1/2011 12:07:25 PM
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Makes sense to me also. It is a win-win for both. They pass their message while EETimes enriches the readers.

agk
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re: Microchip’s strategy in a ‘weak economy’
agk   10/1/2011 8:34:50 AM
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Microchip's COO boldly given their business secrets or their strategys. They are good to be followed in every business. Cool cool cool business. safe safe safe business.

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