MANHASSET, NY -- In a recent example of leaving your diving to your smartphone, consumer marketer Picitup has launched a visual radar app for high-end Android handsets, which when attached to a car’s windshield, warns the driver of potential collisions.
The iOnRoad app uses the smartphone’s native camera and sensors to detect vehicles in front of the vehicle, alerting drivers when they are in danger. iOnRoad’s VisualRadar maps objects in front of the driver in real time, and sensors calculate the user’s current speed. As the vehicle approaches danger, an audio-visual warning pops up to warn the driver of a possible collision.
iOnRoad uses a visual radar by combining real-time day/night machine vision with sensor fusion and then calculates the time gap and collision potential with other vehicles and warns of high risk events.
Several new features help drivers are also helpful in the long run.. It allows drivers to share their driving achievements with others through Facebook and Twitter, such as taking a snapshot of a hazard or reckless driver and automatically posting it to Facebook.
It also allows users to improve their driving skills by viewing their latest drives and alerts.
The iOnRoad app can run in a “background mode,” allowing users to use the navigation app or take phone calls, while driving.
“The iOnRoad app could only have been developed for Android,” said Alon Atsmon, CEO of Picitup, the developers of iOnRoad. “Google was quick to embrace our app’s comprehensive use of Android and recently invited iOnRoad to present at the Google Developer’s Day in Tel Aviv.”
“This launch is just the beginning of an entirely new user experience being enabled with smartphone technology, sensors and accelerometers,” said Roger C. Lanctot, senior analyst, global automotive practice, Strategy Analytics, in a statement.