We launched EE Times Confidential this year despite skepticism in some corners of the media industry. Beyond the daily news at www.eetimes.com, EE Times Confidential provides “premium content” consisting of scoops and analysis not available in the current 24-hour news cycle. We specifically target investors, financial analysts and C-level executives to provide value-added intelligence. We also target those aspiring to the management track at an electronics company.
At a time when many of us feel drowned in the Web-fed news torrent from around the world, our editorial charter at EE Times Confidential is to investigate, analyze and understand what’s behind the news; and explain why corporate strategies, technologies, the shifting competitive landscape, new market segments, or start-ups (including those who haven’t made headlines yet) should matter to you.
Below we have compiled for you our “Confidential Top 10,” the ten most well-read EE Times Confidential stories this year. In addition to offering the links to these stories on www.eetimesconfidential.com, EE Times editors were asked to write in their own voice “back stories,” illustrating what motivated them to go after a specific story, what they uncovered and what they hope to investigate further in the future.
As a semiconductor company who supplies a wide range of consumer electronics manufacturers that includes industry players LG, Logitech, Polk Audio & Boston Acoustics, we've seen several trends forming over the last few years. The Consumer Electronics Association's just released 2011 research that confirms what we've been seeing below the surface for some time.
THE MOVE FROM VIDEO TO AUDIO
Considerable numbers of consumers upgraded to either HD or flat panel TVs over the last few years. & perhaps surprising the industry, consumers are now viewing 3D as a feature & not as a compelling reason for upgrading their TVs. In fact, after TV & BluRay purchases, U.S. consumers are now looking to upgrade their audio to match their vastly improved video1. Confirming the trends we are seeing, the top two CE products sold this year were audio products & CEA predicts SoundBars, speakers & home theater type audio are/will draw consumers 2012-‘17.
As consumer focus shifts from upgrading video devices to improving audio in the home1, most Americans are likely to be further propelled to buy new audio systems by their #1 desire, superior sound quality. “Nine in ten consumers say sound quality is the most important component of an audio experience2,” &“appeal of high quality audio electronics extends beyond the audio enthusiast (34%) to consumers with a moderate interest in audio (39%) saying they are willing to pay more for high quality audio electronics devices. 2”
We'd like to invite you to discuss the coming CE trends with us. We will share what types of products are currently being designed & what market volumes are likely to be. & if you like, we can include the Consumer Electronic Association's Chief Economist, Analyst, & Director of Research Shawn Dubravac in the discussion, if you are interested in digging a little deeper into his research.
When could you meet for 15 minutes at CES in our Venetian suite #34-309? Transport provided if needed.
You're welcome, Rene. We actually post roughly one fresh EE Times Confidential Extra! story per day, in addition to a conveniently formatted monthly PDF...so, it is worth looking into.
Enjoy your subscription!
Thanks for the detail-rich summary. I have to confess that I am not a frequent visitor for EE Times Confidential, but you have sparked my interest, and will have to visit more frequently to see if there is content that I am interested in.
Liked the story on the potential future fabless ARM competitor.
In this Confidential Top 10, we hope to share with you the depth and breadth of our coverage at EE Times Confidential. Please note that EE Times Confidential stories are now available a la carte -- so that you can buy individual stories. Or you can opt for a short-term subscription, including a one-month sub. You can find out more at www.eetimesconfidential.com.
Join our online Radio Show on Friday 11th July starting at 2:00pm Eastern, when EETimes editor of all things fun and interesting, Max Maxfield, and embedded systems expert, Jack Ganssle, will debate as to just what is, and is not, and embedded system.