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12/27/2011 02:11 PM EST
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abautx
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re: Back Story
abautx   1/3/2012 5:07:14 PM
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As a semiconductor company who supplies a wide range of consumer electronics manufacturers that includes industry players LG, Logitech, Polk Audio & Boston Acoustics, we've seen several trends forming over the last few years. The Consumer Electronics Association's just released 2011 research that confirms what we've been seeing below the surface for some time. THE MOVE FROM VIDEO TO AUDIO Considerable numbers of consumers upgraded to either HD or flat panel TVs over the last few years. & perhaps surprising the industry, consumers are now viewing 3D as a feature & not as a compelling reason for upgrading their TVs. In fact, after TV & BluRay purchases, U.S. consumers are now looking to upgrade their audio to match their vastly improved video1. Confirming the trends we are seeing, the top two CE products sold this year were audio products & CEA predicts SoundBars, speakers & home theater type audio are/will draw consumers 2012-‘17. As consumer focus shifts from upgrading video devices to improving audio in the home1, most Americans are likely to be further propelled to buy new audio systems by their #1 desire, superior sound quality. “Nine in ten consumers say sound quality is the most important component of an audio experience2,” &“appeal of high quality audio electronics extends beyond the audio enthusiast (34%) to consumers with a moderate interest in audio (39%) saying they are willing to pay more for high quality audio electronics devices. 2” We'd like to invite you to discuss the coming CE trends with us. We will share what types of products are currently being designed & what market volumes are likely to be. & if you like, we can include the Consumer Electronic Association's Chief Economist, Analyst, & Director of Research Shawn Dubravac in the discussion, if you are interested in digging a little deeper into his research. When could you meet for 15 minutes at CES in our Venetian suite #34-309? Transport provided if needed. Anne Birlin,512.695.5851

junko.yoshida
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re: Back Story
junko.yoshida   1/2/2012 4:14:13 PM
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You're welcome, Rene. We actually post roughly one fresh EE Times Confidential Extra! story per day, in addition to a conveniently formatted monthly PDF...so, it is worth looking into. Enjoy your subscription!

ReneCardenas
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re: Back Story
ReneCardenas   1/1/2012 12:41:32 AM
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Junko, Thanks for the detail-rich summary. I have to confess that I am not a frequent visitor for EE Times Confidential, but you have sparked my interest, and will have to visit more frequently to see if there is content that I am interested in. Liked the story on the potential future fabless ARM competitor.

Kinnar
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re: Back Story
Kinnar   12/27/2011 5:24:31 PM
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Yes paid stories are written paying more attention, all the stories are really very qualitative, I especially like the ARM article truly excellent.

junko.yoshida
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re: Back Story
junko.yoshida   12/27/2011 4:28:40 PM
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In this Confidential Top 10, we hope to share with you the depth and breadth of our coverage at EE Times Confidential. Please note that EE Times Confidential stories are now available a la carte -- so that you can buy individual stories. Or you can opt for a short-term subscription, including a one-month sub. You can find out more at www.eetimesconfidential.com.

goafrit
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re: Back Story
goafrit   12/27/2011 4:03:35 PM
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As always only the rich guys can enjoy the best news and insights. EE Confidential is premium and we wish you guys could share once in a while some contents.

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