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Report: I don't want my TV, I want my smart device

1/9/2012 08:45 PM EST
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chanj0
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re: Report: I don't want my TV, I want my smart device
chanj0   1/9/2012 11:21:01 PM
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The experience of watching action movie on a bigger screen device is still better than watching through a handheld device. I would be very interested in learning what the age group and demography of the survey being held.

nicolas.mokhoff
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re: Report: I don't want my TV, I want my smart device
nicolas.mokhoff   1/10/2012 4:02:07 PM
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chanj: the pdf can be downloaded and it contains the demographic data (among the five age groups between 18, and greater than 55, it is mostly evenly divided): http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_EHT_Research_2012_Consumer_Technology_Report.pdf#zoom=50

old account Frank Eory
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re: Report: I don't want my TV, I want my smart device
old account Frank Eory   1/10/2012 12:38:06 AM
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A survey back in November adds another twist to the changes in consumer TV watching behavior. That survey found that 80% of mobile device owners regularly multitask on their mobiles while watching a show on their TV -- IM, texting, talking, social networking, etc. Not only are consumers doing more of their TV watching on mobiles, but even when they are watching a full-sized TV, they are often using their mobiles at the same time to do other things. Those are tough challenges for TV advertisers!

DonovanHammer
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re: Report: I don't want my TV, I want my smart device
DonovanHammer   1/11/2012 12:51:37 AM
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This survey is going to skew towards internet connectivity because it polled online people. There is still a portion of our society that use little or no internet connectivity.

nicolas.mokhoff
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re: Report: I don't want my TV, I want my smart device
nicolas.mokhoff   1/11/2012 3:47:50 PM
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The survey does address early adopters, but geographic data shows the following from the report: "A higher proportion of consumers in emerging markets (such as China, Russia and South Africa) than in mature markets (such as Germany and Japan) are conducting activities weekly on their devices. To do these activities, emerging-market consumers are much more often downloading free apps than paid apps. And they are taking advantage of online services more often than their mature-market counterparts."

JensenRV
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re: Report: I don't want my TV, I want my smart device
JensenRV   5/23/2012 4:01:22 AM
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The portability of the electronics has become one of the consideration points in recent times as more and more people chose to consume the content on the go or even in the comfort of their beds. TV makers need to figure out how to capture their customers again as they now face competition not only within the industry but from these devices too. William - http://www.jensenrvdirect.com

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