Breaking News
News & Analysis

Microchip to buy SMSC, plotting new expansion

5/2/2012 05:38 PM EDT
24 comments
NO RATINGS
More Related Links
View Comments: Threaded | Newest First | Oldest First
Tom Mariner
User Rank
Rookie
re: Microchip to buy SMSC, plotting new expansion
Tom Mariner   5/2/2012 9:11:22 PM
NO RATINGS
How will they get along? They both were Long Island companies a few decades ago -- there was for a while a mixture of sales and marketing types. And the current Engineering head is ex-Microchip (when it was called General Instrument Semiconductor.) And, if course, because it is Long Island it is technically the best.

junko.yoshida
User Rank
Blogger
re: Microchip to buy SMSC, plotting new expansion
junko.yoshida   5/2/2012 10:02:08 PM
NO RATINGS
Working for a media company whose office is located in Long Island, I do have to agree with you, Tom. Ha, ha. But seriously, this is a BIG acquisition for Microchip; and a big change for SMSC. A lot of people's lives will change.

krisi
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
krisi   5/2/2012 10:30:31 PM
NO RATINGS
Almost billion dollar acquisition for Microchip, sounds like a lot of money for low margin SMSC biz...Kris

junko.yoshida
User Rank
Blogger
re: Microchip to buy SMSC, plotting new expansion
junko.yoshida   5/2/2012 11:44:36 PM
NO RATINGS
I wouldn't necessarily call SMSC's business blanketly "low-margin" business, though. SMSC has a collection of unique, proprietary technologies -- incluidng Kleer and MOST. SMSC's business always fascinated me.

yalanand
User Rank
Rookie
re: Microchip to buy SMSC, plotting new expansion
yalanand   5/3/2012 6:06:52 AM
NO RATINGS
@junko.yoshida, if SMSC was not having low-margin business, any particular reasons that SMSC sold its unit ?

junko.yoshida
User Rank
Blogger
re: Microchip to buy SMSC, plotting new expansion
junko.yoshida   5/3/2012 10:26:58 AM
NO RATINGS
Hi, yalanad. It's true that the computer and consumer business these days is often regarded as "low-margin," and those in the financial community (and obviously our readers too)are averse to that. But look. SMSC’s annual sales is $412 million and it's got 54.4 percent non-GAAP gross margin. My friend, that is NOT bad. However, you do ask a good question. Why did SMSC start looking to be sold? A little over a year ago, SMSC was on its own expansion plan, and it was going to buy Conexant. http://www.eetimes.com/electronics-news/4212028/SMSC-set-to-buy-Conexant-for--284-million But the deal fell through, as Conexant went to Gold Holdings, Inc., an affiliate of San Francisco-based private equity firm Golden Gate Capital. I would love to get a chance to sit down with Christine King, SMSC CEO, and ask her what prompted this sale. SMSC is in a quiet period and nobody at SMSC is talking at this point. Microchip CEO refrained from commenting any questions regarding to SMSC's motivation, or whether there was anyone else was courting SMSC.

DMcCunney
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
DMcCunney   5/4/2012 12:00:41 AM
NO RATINGS
"Low-margin" is relative. Lots of successful businesses are low-margin. The issue is that when you make pennies on the dollar, you have to take in a *lot* of dollars to make pennies on. And I agree: a 54.4% non-GAAP margin isn't bad at all. But as for "Why put yourself on the block", it's a converse of "Why make an acquisition?" In either case, you've read the tea leaves and decided that survival and prosperity require being bigger than you are. If you can't grow by making an acquisition (the failed deal with Conexant), you can grow by *being* acquired by a better, better heeled partner. It will come down to execution. They don't have product overlap, and each provides opportunities for the other. The issues will be compatibility of corporate cultures, and whether MicroChip can successfully integrate an acquisition that has a somewhat different business model.

DMcCunney
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
DMcCunney   5/4/2012 12:03:03 AM
NO RATINGS
*sigh* Make that "a bigger, better heeled partner" above. (I wish EETime's software permitted editing of posted comments.)

t.alex
User Rank
Rookie
re: Microchip to buy SMSC, plotting new expansion
t.alex   5/7/2012 5:02:06 PM
NO RATINGS
Some of the business like wireless audio is quite high margin, though it's niche market.

mikejt
User Rank
Rookie
re: Microchip to buy SMSC, plotting new expansion
mikejt   5/8/2012 10:34:36 PM
NO RATINGS
Hey, Junko ... I think the whole MOST thing is just a temporary aberration (because the mainstream network biz wasn't interested in a "niche" market back in the '90's). It's going to be completely replaced by Ethernet within a few years ... I can't believe Microchip puts anything more than a temporary value on it. Perhaps the strong relationships with the the auto tier-one suppliers is the real value.

Mxv
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
Mxv   5/3/2012 1:00:18 AM
NO RATINGS
Look for job cuts to pay for this merger. Cash out for SMSC honchos, pink slips for SMSC engineers.

yalanand
User Rank
Rookie
re: Microchip to buy SMSC, plotting new expansion
yalanand   5/3/2012 6:05:10 AM
NO RATINGS
@BobsUrUncle, I am not sure if that will be the case because Microchip CEO has said that "We have very little product overlap" which means skill set of the SMSC engineers is still needed by Microchip.

t.alex
User Rank
Rookie
re: Microchip to buy SMSC, plotting new expansion
t.alex   5/9/2012 12:13:49 PM
NO RATINGS
Sure some will get pink slips for some unwanted businesses

jaybus0
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
jaybus0   5/4/2012 11:54:32 AM
NO RATINGS
You are 100% correct. But they certainly are not telling the SMSC engineers that. I do hope that those SMSC engineers realize that they owe neither SMSC nor MicroChip any loyalty whatsoever.

konda
User Rank
Rookie
re: Microchip to buy SMSC, plotting new expansion
konda   5/3/2012 4:58:39 AM
NO RATINGS
very much +ve for Microchip pitching into automotive connectivity and audio business with recent acquisitions(SMSC & Roving networks)

jg_
User Rank
Rookie
re: Microchip to buy SMSC, plotting new expansion
jg_   5/3/2012 9:26:18 PM
NO RATINGS
Microchip must really like the 8051 - they have bought another 8051 company ! That aside, SMSC has a _very_ different customer profile to Microchip, which is sure to cause significant mindset and culture issues.

Vancouver
User Rank
Rookie
re: Microchip to buy SMSC, plotting new expansion
Vancouver   5/4/2012 6:10:22 AM
NO RATINGS
A well known nick name among its employees is MicroCheap. This company is very stingy with its employee while working hard on its propaganda like no other company care about their employees like MicroCheap. Its frontline and middle management are a whole bunch of idiots yes men and women who known nothing about the processes and operations they are put in charge to supervise.

t.alex
User Rank
Rookie
re: Microchip to buy SMSC, plotting new expansion
t.alex   5/4/2012 6:15:27 AM
NO RATINGS
This will definitely complement Microchip portfolio with a slew of analog products and expertise.

krisi
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
krisi   5/8/2012 10:39:17 PM
NO RATINGS
Why do people always invent new standards for communications? What is so special about MOST that Ethernet would not do? Kris

DMcCunney
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
DMcCunney   5/8/2012 10:51:26 PM
NO RATINGS
Because there *is* no one-size-fits-all architecture? The official explanation for MOST is here: http://www.mostnet.de/technology/introduction/index.html

krisi
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
krisi   5/8/2012 11:32:50 PM
NO RATINGS
thank you @DMcCunney...interesting link...I guess MOST protocol addresses the media aspect more than other technologies...but I still think this is not the most efficient option in terms of economy, Ethernet is bound to be 100x or 1000x larger in terms of devices being shipped than MOST and that must be reflected in price paid...Kris

DMcCunney
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
DMcCunney   5/9/2012 12:24:04 AM
NO RATINGS
Ethernet may be larger in terms of devices shipped, but it's not the only network architecture. If I'm a chip maker, I'm concerned with volumes. If I make a chip supporting a certain kind of network, is there a big enough market for it? How many units can I sell? How much must my price be at that volume to make money? Can I get that proce? Every car is now a smartcar, with it's own local area network (likely based on CAN, first developed at Bosch) and chips passing messages back and forth across that network. Devices that interact with the driver and passengers are joining the mix, and MOST appears to be an attempt to aid that integration. In terms of Microchip and SMSC, the automotive market is a very large one, and design wins there will be attractive targets. Since the cost of chips aimed at that market will be a far tinier percentage of the total cost of building a vehicle than the corresponding cost of, say, a chip in a smartphone, I would expect to be able to charge more per chip. It may not be a low margin commodity business.

krisi
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
krisi   5/9/2012 3:37:03 AM
NO RATINGS
Well argued points @DMcCunney...if I am a chip maker I would gladly support a new communication protocol like MOST as it is a new market for me, and yes it is a big market...but if I am a car maker I would want to have the cheapest, proven technology so I should vote for Ethernet not MOST...but perhaps Ethernet doesn't cut it technically, maybe there is a media aspect of this communication car technology that is served much better by MOST...Kris

DMcCunney
User Rank
CEO
re: Microchip to buy SMSC, plotting new expansion
DMcCunney   5/9/2012 4:12:07 AM
NO RATINGS
MOST seems to be a de facto standard for what it is trying to do. It wouldn't have gotten there if car manufacturers weren't on board. If I'm a car manufacturer, I want the cheapest solution that *works* for the problem I want to solve. Ethernet is proven, low-cost, and well understood, but it won't work for *every* networking application, and this seems to be an area where ethernet won't do. If it did, why isn't the auto industry using it? For Microchip, the issue is the same as it is for any company venturing into a new area. How good is the opportunity? Do they *understand* the market? Do they recognize how the business and sales cycles differ from the ones they are accustomed to dealing with, and what changes they will have to make in how they do things to be able to address that market? One of the original questions raised was the difference in business models of Microchip and SMSC, and how compatible they were. A company turning out scads of low cost chips for a big market and relying on volume is a different animal from a company making a lower volume of higher priced chips for more specialized markets. They fact that they are different underlies some of the questions regarding the merger. How well does Microchip understand the markets SMSC addresses? How well does it understand the differences between its business model and SMSCs? How well will it do at blending them, and executing equally well in those different markets? Some classic failures have come about as a result of acquisitions where the acquirer *didn't* understand the differences, tried to manage the acquisition the same way it managed itself, and went belly up in consequence. We'll see. I see opportunities in the auto market for Microchip if they have that understanding, and can use SMSC's established presence to address those opportunities.

Flash Poll
Radio
LATEST ARCHIVED BROADCAST
EE Times editor Junko Yoshida grills two executives --Rick Walker, senior product marketing manager for IoT and home automation for CSR, and Jim Reich, CTO and co-founder at Palatehome.
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed
Top Comments of the Week