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MediaTek to bring premier smartphone features to $150 - $200 handsets

6/27/2012 06:01 AM EDT
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BigBundy
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re: MediaTek to bring premier smartphone features to $150 - $200 handsets
BigBundy   7/24/2012 6:25:28 PM
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Beside the processor, the next costly component is the memory.

SarfrazAhmed
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re: MediaTek to bring premier smartphone features to $150 - $200 handsets
SarfrazAhmed   7/2/2012 2:55:36 PM
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Two costly components in high end smart phones BOM are camera-module and display. Then comes processor and sensors.

docdivakar
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re: MediaTek to bring premier smartphone features to $150 - $200 handsets
docdivakar   7/1/2012 12:48:33 AM
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@DataMuncher: valid point! It is easy to get carried away with announcement of one cheaper component when there are many others that influence the overall COGS. As some one also pointed out, there are differences in software, sensors and their fusion, analytics, that can give distinction in performance and hence price tag. MP Divakar

DataMuncher
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re: MediaTek to bring premier smartphone features to $150 - $200 handsets
DataMuncher   6/29/2012 8:08:36 AM
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The apps processor and modem are only 10% of the BOM of a premium smartphone. Even if Mediatek gave their part away, there would still need to be many more component corners cut to reach a 160$ BOM, let alone a 160$ retail price.

pkandel
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re: MediaTek to bring premier smartphone features to $150 - $200 handsets
pkandel   6/28/2012 12:51:48 PM
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Konda--yes, Apple wants the high end, which MediaTek decidedly is not. Maybe as a second source for cheaper models for emerging markets though.

konda
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re: MediaTek to bring premier smartphone features to $150 - $200 handsets
konda   6/28/2012 6:57:36 AM
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Excellent! Tough competitor for Qualcomm.Any particular reason for Apple not to choose Mediatek as baseband supplier?

ArthurCEvansIII
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re: MediaTek to bring premier smartphone features to $150 - $200 handsets
ArthurCEvansIII   6/27/2012 11:57:52 PM
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I actually have a phone on a phone from a Chinese supplier and it is based on the MT6575. The phone is smoking fast. The big cellphone processors need to be concerned as this company is able to drive the market prices down. I only paid about $160 for the phone and have been happy since I got. This is my second phone from the same supplier in China and I have not been disappointed yet.

elctrnx_lyf
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re: MediaTek to bring premier smartphone features to $150 - $200 handsets
elctrnx_lyf   6/27/2012 6:53:58 PM
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This is a big challenge to the likes of Qualcomm, nvidia and TI also.

eewiz
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re: MediaTek to bring premier smartphone features to $150 - $200 handsets
eewiz   6/27/2012 5:29:34 PM
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IMHO Apple's margins and market share is totally safe from Mediatek's chipset. Apple's secret sauce is its software and they never compete on price/HW features. Its the droid phone vendors who should be worried abt this!. But most of them have already moved to the next node with quadcore+4g+

alex_m1
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re: MediaTek to bring premier smartphone features to $150 - $200 handsets
alex_m1   6/27/2012 4:02:09 PM
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The price differnece is sow low that samsung will not have a choice but to go down to this prices, or HTC will eat their launch.

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