ViMicro was founded more than 10 years by a couple Berkeley and Stanford returnees, and they IPOed on Nasdaq in 2004 (I forgot exactly which year, but long time ago). RockChip is also a company founded long time ago by mainly government funding. They didn't come up from nowhere.
The baseband and IPR strategy is interesting, as non of the Chinese chip makers have those, and the big guys like NV, Intel are all going after baseband. I think Nufornt is worth keeping an eye on, as 3,4 years ago, nobody heard of RockChip, AllWinner, ViMicro in the area as well. Chinese tablet will have a big share in the tablet market.
It will be difficult for NuFront. As the gateway of Chinese made tablets and provider of custom built tablet for vertical market, we at uPlay Tablet (http://www.uPlayTablet.com/) haven't seen them on our radar detector - we are working with handful of tablet factories and representing a couple top Chinese tablet brands, like Ainol . All of these tablets are powered by RockChip, AllWinner, ViMicro, and recently dual-core CPUs from AMLogic, but none of them by NuFront. The HDMI stick idea is not new, we have a few factories making such a product.
Nufront is certainly growing bigger than ever before. The issue is whether the company are generating enough revenue to sustain all the engineers they hired in recent years.
But I find the Nufront play in areas that go beyond apps processors interesting. Again, how it pans out will greatly affect the company's future.
Unlike Allwinner and Rockchip, who walks the talk, Nufront has been a marketing company and lives on burning Gov funding, fast, for years. In fact without Gov funding, it's dead years ago. I don't think this is a promising company by any standard.