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Windows Phone 8 targets everyone but business users

10/29/2012 08:02 PM EDT
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eliko
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re: Windows Phone 8 targets everyone but business users
eliko   10/29/2012 9:39:33 PM
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Very superficial review, which on the surface seems to be quite biased against Microsoft. I'm no fan of the boys and gals from Seattle, but the above piece seems almost child-like "in your face"

bpd
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bpd   10/30/2012 3:25:54 AM
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I totally agree eliko. Very childish piece. I never saw a single negative take when the "new iPad" or the iphone5 rolled out when there was nothing innovative in either of the two products. I am not a big fan of the Redmond guys either but at least the Surface is a step apart from the other tablets that are zero on real world productivity.

junko.yoshida
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re: Windows Phone 8 targets everyone but business users
junko.yoshida   10/29/2012 10:10:04 PM
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I have nothing against Microsoft. As I said, I really admire the new U.I. of Windows Phone 8 enabled by Microsoft. The list of potential "target" users mentioned in the story is solely based on use-case scenarios Microsoft shared with the audience during the press conference. So, again, I did not invent those scenarios.

joepaiii
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joepaiii   10/30/2012 3:11:51 AM
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So Microsoft used the terms "penny pinching", "cheapskates", and "permissive parents who can't say no to their kids"? I think you have very much colored the target users of this OS with you own misconceptions.

jimbo23
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re: Windows Phone 8 targets everyone but business users
jimbo23   11/8/2012 3:15:04 AM
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i understand you these people dont have insight at all.i saying the same thing.why would microsoft sell business phones in colors? colors is about mood etc and i walk in with a yellow and im a ceo what people think me?.yes they have a black phone but that a chose.im thinking the wp8 surface with wsurface pro next year at the same time now thats a professional look!please email me direct because i dont follow this site tell me what you think thanx jimmyanderson1023@gmail.com.

Brian Fuller2
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re: Windows Phone 8 targets everyone but business users
Brian Fuller2   10/29/2012 10:33:45 PM
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I'm not sure they should go after business users. After all, that's where Blackberry dominates. Oh... ..wait...

junko.yoshida
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re: Windows Phone 8 targets everyone but business users
junko.yoshida   10/29/2012 10:39:53 PM
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Understood. But with the rollout of Surface, Windows 8 and now Windows Phone 8, Microsoft's departure from the business community is remarkable. I am wondering who is going to fill in that space. If you are CIO, would you go with Windows Phone 8 as your preferred smartphones for your employees?

JohnBarry
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JohnBarry   10/29/2012 10:46:59 PM
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Well Office is built into the phone. I get Excel, Word and Power Point documents emailed to me all the time. I can open them from Windows Phone 8's Outlook client and edit them using the Office suite on the Phone. It looks like you overlooked that when before you wrote the piece. It even has OneNote :)

junko.yoshida
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re: Windows Phone 8 targets everyone but business users
junko.yoshida   10/30/2012 12:35:43 AM
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You're absolutely right. The ability to get to enterprise apps is there -- definitely. But I didn't hear anything specific Microsoft is bragging about, in terms of specific "enterprise" apps usability, or differentiated security features that corporate guys are looking for.

JohnBarry
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JohnBarry   10/30/2012 8:02:35 PM
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I see. Okay thanks

JohnBarry
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re: Windows Phone 8 targets everyone but business users
JohnBarry   10/29/2012 10:51:07 PM
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Here's all the info on Office on Windows Phone 7. http://www.windowsphone.com/en-us/how-to/wp7/office/get-started-with-office-mobile It has been improved for WP 8.

resistion
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re: Windows Phone 8 targets everyone but business users
resistion   11/4/2012 3:02:30 PM
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That's great news thanks.

SylvieBarak
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re: Windows Phone 8 targets everyone but business users
SylvieBarak   10/29/2012 11:25:47 PM
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I can see the appeal of having a windows phone if it works seamlessly with my other devices... that said, I feel like it's not quite there yet. Maybe when Windows tablets take off (and I believe they will, thanks to the enterprise angle Microsoft can still play), and touch enabled Ultrabooks with Windows 8 tip up, people will want a full bundle of devices that work together almost as one... like Apple and Google have pretty much done. I think it's nice to have a third option, and I'd never count Microsoft out, but the price structure needs to be right and the advantages compelling. Right now, I see neither.

Bert22306
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re: Windows Phone 8 targets everyone but business users
Bert22306   10/30/2012 4:22:07 AM
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I couldn't help but laugh when I saw the target customers describes for WP8. It seems odd to me that Microsoft would mention "seniors" aka "baby boomers with failing eyesight," and "cheapskates" so often, if they wanted it to be a hit. Nor do I understand why the WP8 or, for that matter, the Surface tablet, can't be perfectly useful for the business community. Doesn't the Surface not come in a x86 variant, that can run all the popular business apps? Nor did I ever notice anyone obsessing to this degree about the business uses for iPads or iPhones. Junko, honestly, was this what they call a "hatchet job?" Or were you relaying exactly what Microsft described as their target audience? And if this was a verbatim repetition, Microsfot should fire their entire PR team.

junko.yoshida
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re: Windows Phone 8 targets everyone but business users
junko.yoshida   10/30/2012 2:41:19 PM
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You're right. No, Microsoft did not say "penny-pinching senior citizens," but during the presentation, Joe Belfiore, manager of Microsoft's Windows Phone program, extensively talked about his mother in law who keeps pinging him if it is "safe" to use this app or that app on her smartphone. No, Microsoft did not call them "permissive parents." But they did talk about apparently what seems like a prevalent problem of parents getting nagged by their kids who want to use parents' phones. No, they never used the terminologies such as "baby boomers" or "senior citizens." But they discussed how a mashup photo of the latest Facebook posts by their kids or grandkids showing up with a lock screen could delight them. In describing "Family Room" features, they used the example of a family member who specifies a certain kind of organic bread that needs to get picked up by someone else in the family. What's described as the new functionalities of Windows Phone 8 in the story are all true. Microsoft may not have called spade a spade, but I am confident that some of those great new features of Windows Phone 8 would be truly appreciated by baby boomers or senior citizens. I am sorry that I omitted the fact that Microsoft trotted out Jessica Alba (do you know who that is?) on stage as a model Windows Phone user. But I think it is clear that Microsoft thought it through and delivered a phone that is really for YOU.

bpd
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bpd   10/30/2012 5:57:48 PM
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Junko, I cannot believe you are defending yourself for writing such a sloppy article. By your own admission, you have made ridiculous inferences. The problem with your note is that it lacks a balanced approach and almost seems like you have pronouced it DoA. I beg to differ. Some of the features sound cool - I am worried about the security of apps when I use my iphone OR wish there was a smarter locking scheme for individual apps so that my 2 year old wouldn't mess them up when he tinkers with my phone. If WP8 is attempting to make that happen, why bash them without giving them a chance to prove themselves in this crowded space.

Code Monkey
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Code Monkey   10/30/2012 8:53:23 PM
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I thought business application writers target business users. Microsoft supplies the OS, which is a platform for running applications. It also parlays its OS monopoly into a nice cash stream via apps. If MS wants to leave niches on the table, it's not a ding against Win8.

vincentchen123
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re: Windows Phone 8 targets everyone but business users
vincentchen123   11/4/2012 1:58:15 PM
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I like this article very much. I hope Microsoft marketing guys and gals can seriously look into these use-case scenarios that they rolled out Win8 Phone and find what are missing (as you've pointed right out). See, folks, if Win 8 is not business oriented, who care it's rolling out or not? We already have Galaxy or iPhone or Nexus or iPad can do these jobs pretty good (or better) already.

Andiemorrison
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Baby boomers
Andiemorrison   8/22/2014 7:08:19 AM
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 I have the same view on this topic. All we the impact of baby boomer's in our life. After most baby boomers are well established and spending a luxurious life, still now many parents takes them as bad sign in their life. They could give them a healthy and happy life if they had followed what they had to do. Now day's parents are very conscious about their child and they also like to have knowledge about all baby products, they take it as their responsible.

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