MANHASSET, NY -- Active matrix OLED (AMOLED) displays is forecast to more than double by 2015 to 13% after capturing 6% of the small/medium (less than 9 in.) display market in 2012.
According to the NPD DisplaySearch the total OLED display shipments are expected to reach 191 million in 2012, accounting for an 8.4% share of the overall small/medium display category.
“AMOLED displays have driven total OLED penetration into the small/medium display market since 2010 when Samsung launched the Galaxy S, the first AMOLED smartphone in 2010,” said Yoonsung Chung, Director, Large-Area Displays & FPD Materials for NPD DisplaySearch.
Mobile phones continue to drive the growth of the OLED market, and mobile phone applications are expected to have a 69% share of the total small/ medium OLED market in 2012, growing to 83% in 2015.
“Samsung Displays produces nearly all AMOLED displays, but more players will need to participate in order to drive growth of AMOLED technology,” said Chung. “NPD DisplaySearch forecasts that new panel makers will enter the market in 2013, particularly from Taiwan and China. In addition, we expect to see OLED applications for smartphones, amusement devices, digital still cameras, and home appliances drive additional demand.”
Mass adoption of AMOLED technology for newcomers is challenging due to the very detailed and technical engineering and production experience required for OLED manufacturing. On average, successful entry takes five years, according to NPD DisplaySearch. In addition, AMOLED display technology is more expensive to produce, which undoubtedly impacts demand.
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Small/medium OLED display shipments by application