Meanwhile, Shiro Kitajima, president of Panasonic's North America unit, sees ease of access to content as the big issue for smart TV. Panasonic is promoting the “My home TV screen” that aims to provide TV broadcasts, Web content and personal media (photos and video) "on a single menu page." Panasonic also is touting the ability to let each user create his or her own page on a smart TV. A tiny camera integrated into the TV would recognize a user and change the screen according to his or her original set-up.
Panasonic's smart TV recognize a user and displays pre-organized personal page.
Through its partnership with YouTube, Panasonic also is addressing multi-screen issues by ensuring that Youtube clips from a smartphone or tablet cane be easily viewed on its Viera TV. "As long as the smart TV and a tablet or a smartphone are on the same Wi-Fi network at home, the mobile device and the smart TV are paired automatically. No QR code or pin code is necessary. All you need to do is to press one button,” said Francisco Varela, YouTube’s global director of platform partnerships.
Samsung's really smart TV
Among CE vendors, Samsung remains the most experienced smart TV supplier. Boo-Keun Yoon, president of Samsung Electronics described the key trends driving the company, noting first that "content marketing is accelerating. It’s critical to offer a simple way through which consumers can find and enjoy content they want.
“People want more screens to access to content," Yoon asserted. "Our research shows that 80 percent of consumers want their TVs to be updated. We are offering an evolution kit that lets TV grow with your family.”
The Samsung chief also argued that consumers "have diversified needs and preferences. We hope to offer appliances that get you, and your habits, adding that “in the connected world, people increasingly want to stay connected.”