MADISON, Wis.– If you want to know the global TV trends in 2013, look no further than what MediaTek has up its sleeve. The bellwether of the consumer electronics industry today is no longer either Sony or Panasonic. That title now belongs to the Taiwan-based consumer chip company.
MediaTek, backed up by a large customer base including both handset and TV OEMs/ODMs throughout Asia, is today in a rare position: other than Samsung, perhaps no other company is positioned to speak authoritatively on how things developed in handsets will dictate features and functions that must go into a new generation of digital TVs.
EE Times met with MediaTek President Ching-Jiang Hsieh and saw some of the demonstrations at the company’s private suite during the recent International Consumer Electronics Show.
Eight hot features, identified and pitched by MediaTek, are likely to drive global consumer system designs in 2013. They include: multi-screens in the living room, DIAL, 4K x 2K, HTML5, Near Field Communications (NFC), fast boot time, quad-core/higher GPU and HEVC (H.265).
MediaTek President C.J. Hsieh at the company's private suite during the recent CES.
During the interview, Hsieh stressed how quickly the HEVC codec will become a critical element in smartphones, tablets and TVs. He also said that 4K x 2K--an emerging ultra-high resolution standard--is already a “very important marketing tool for branded customers.
Hsieh also laid out that smart TV is still evolving, requiring OEMs and ODMs to follow multiple routes to get there. These include a smart TV dongle, a smart TV set-top, Linux-based smart TV and fundamental support for HTML 5, he said.
Among the plethora of new features, one area MediaTek is very keen on pushing is the multi-screen scenario in the living room.
MediaTek claimed an industry’s first by integrating Miracast-certified Wi-Fi display technology with NFC to seamlessly connect a smart TV with the latest MediaTek quad-core smartphone platform. “With a simple tap of the device, it is possible to wirelessly stream HD quality video and other multimedia content from mobile and other devices onto big screen HDTVs without connecting through an access point,” according to the company.