Discrete chip supplier General Semiconductor Inc. said it will enter the passive-components market through a resale agreement with Yageo Corp., a Taiwan-based supplier of resistors, capacitors, inductors, and other devices.
Yageo, which enjoys a 65% share of Taiwan's thick-film resistor market and a leading position in Europe, does not now sell into North America.
"This partnership with General Semiconductor gives Yageo a unique opportunity to rapidly grow our business in North America," said Pierre Chen, Yageo's president and chief executive. "We are implementing very aggressive capacity expansions, and this partnership with General Semiconductor allows us to leverage this capacity across a broad market."
General Semiconductor, Melville, N.Y., plans to integrate the Yageo products into its GSRepNet custom extranet, which serves its sales force and customers by providing immediate access to market and order information. According to Vincent Guercio, senior vice president of e-business at General Semiconductor, Yageo is the first partner in a new program that will leverage the extranet to streamline the sales process.