MUNICH, Germany Nokia has launched a joint venture with German smart card and authentication expert Giesecke and Devrient GmbH (G&D) and software giant SAP AG. The company will use the respective parent's technical expertise to protect valuable brands and goods against counterfeiting.
So far not many details are known about the project announced at the SAP TechEd 2009 developers meeting currently taking place in Vienna. According to the companies involved, the joint venture will offer technologies and services aimed at protecting customers against product piracy and counterfeiting. It will cover the entire life cycle of the goods protected. Examples of products to protect could be drugs, high-tech machines or luxury consumer goods, a G&D spokesperson explained.
To this end, the security architecture for the system will be based on Giesecke & Devrient's authentication and data encryption technology. SAP will contribute its back-end software and data processing. For the time being, Nokia did not want to provide details about its contribution in terms of technology."In the current state, this is a just a plan", a company spokesperson said. More details could perhaps be announced once the joint venture is operational.
The joint venture will be christened 'Original1' and headquartered Frankfurt (Germany). The company will be led by Claudia Alsdorf who presently is vice president for SAP Research. SAP and Nokia will hold 40 percent of the shares each; the remaining 20 percent will be held by G&D. Original1 is scheduled to launch its activities before year's end.
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