SAN JOSE, Calif. -- Will Apple Inc.'s iPad be a success or failure?
Some say no. Others say maybe. One firm says yes.
Worldwide iPad sales are expected to amount to 7.1 million units in 2010, according to iSuppli Corp. Sales will double to 14.4 million in 2011 and nearly triple to 20.1 million in 2012, according to the firm.
"2010 sales could potentially climb much higher than the 7 million figure, and that first year success--combined with expected ongoing innovation--will help to keep Apple at the forefront of the tablet market for several years,'' said Rhoda Alexander, director of monitor research for iSuppli, in a report. ''Key to continuing success will be how quickly Apple responds to issues as they arise and whether the company can align suppliers to meet demand needs."
Sales in 2010 will be driven by early adopters and others attracted to the iPad's unique touch-screen-based user interface, according to iSuppli.
In 2011 and 2012, iPad sales will be driven up by a range of factors, including a flood of new applications, improved functionality and declining prices, the firm said.
ISuppli regards its iPad sales forecast as conservative. Factors that could boost sales beyond iSuppli's preliminary expectations include swift feature enhancements and the early addition of flash support.