MUNICH, Germany Memory maker Qimonda has announced to re-position its Aeneon brand. Instead of no-name PCs, Aeneon will be associated with channel sales. The Qimonda brand will be connected to B-to-B and contract markets, explains the company.
The Aeneon brand has been launched two and a half years ago, when the memory maker, then part of Infineon, sought access to low-end markets that were less demanding in terms of certifications and quality. Now the Aeneon brand will be associated no longer to specific product categories but to different sales channels: While Qimonda will serve customers with long-term contracts, basically computer and game console OEMs, the Aeneon brand will serve distributors and the retail channel.
"The distinction between Aeneon and Qimonda is not connected to the manufacturing location", a company spokesperson explaind. "While the high-volume standard products are manufactured by our foundry partners, we produce more customer-specific devices such as server and game console memory devices in our own plants. But a given chip will be sold under the name Qimonda to long-term contract OEMs while it will be sold as an Aeneon device to distributors."