Renesas Technology has announced the SH7370, an SH-MobileHD application processor for mobile phones. The IC delivers full high-definition (1,920 x 1,080 pixels, “Full HD”) video recording and playback support. The video processing unit delivers approximately six times the performance of comparable earlier products from Renesas Technology, enabling support for Full HD video on a single chip. In addition to the low power consumption essential for mobile phones, the application processor also features robust multimedia functionality. It is available in a small package designed to facilitate more compact video and audio processing systems for mobile phones.
The device supports the H.264/MPEG-4 AVC*1 video compression standard (H.264) at Full HD video resolution with a playback/recording frame rate of 30 frames per second (fps). With a maximum operating frequency of 500 MHz, the IC is approximately twice as fast as earlier comparable Renesas Technology products. The SH-MobileHD1 incorporates two 24-bit dedicated audio DSPs to lighten the audio processing load on the CPU and reduce power consumption. This enables one DSP to handle (stereo) audio processing such as the AAC (Advanced Audio Coding) high-quality audio compression standard and Dolby Digital codec, with power to spare, while the other DSP handles sonic enhancement such as equalization and sample rate conversion (SRC). In addition, heavy-load processing tasks such as 5.1-channel audio can be assigned to the dual DSPs. Support for Dolby Digital and 5.1-channel audio allow interoperation with applications designed for consumer audio components.
In addition, the IC includes an interface that supports connection to a transmitter microchip that implements the HDMI high-speed multimedia interface used for interconnections between AV components. This allows connection and output of Full HD resolution video to digital home electronics components such as LCD TVs or Blu-ray Disc recorders. In addition, the SH-MobileHD1 can connect to an SD memory card and wireless LAN (WLAN), and it supports multiplexing*2 of the MPEG2-TS (transport system) and MP4*3 formats. Since MPEG2-TS is rapidly gaining popularity as a multiplexing format for HD and Full HD video in the digital home electronics field, support by the SH-MobileHD1 enables easy sharing of content between digital home electronics products and mobile phones. When content is stored as MP4 files, it can be shared easily over a network such as a WLAN. This helps increase the usability of video applications.
The SH-MobileHD1 supports Full HD video but uses a compact 407-pin BGA package measuring 10 mm 11 mm. The application processor and 512 megabits of synchronous DRAM (SDRAM) are integrated into a single package as a system-in-package (SiP) device for greater system compactness.
The SH-MobileHD1 also has a camera interface that supports direct connection to a 15-megapixel camera module. This allows high-speed importing of voluminous data from a high-resolution camera and makes possible a variety of display functions, including electronic zoom and superimposed effects such as an on-screen display (OCD) function or hardware cursor (HWC) function. There is also compatibility with BT.709 format YUV data as part the support for One-Seg TV broadcasts. This makes it possible to convert snippets of TV broadcast data to JPEG format with no degradation in image quality. The many on-chip peripheral functions suitable for mobile phone systems also include an LCD controller with support for 24-bit TFT color LCD panels and a sound interface.
1. H.264/MPEG-4 AVC (Advanced Video Coding) is a video compression standard established jointly by the International Telecommunication Union Telecommunication Standardization Sector (ITU-T) and the international standardization organizations ISO/IEC.
2. Multiplexed: As used in this press release, the term multiplexing refers to the synchronizing and combining of a video file and an audio file into a single file.
3. MP4 format: A file format in which compressed video data, such as MPEG-4 or H.264, and compressed audio data, such as AAC, are multiplexed.
For further information and reader enquiries:
Simone Kremser-Czoer, Renesas Technology Europe GmbH, Karl-Hammerschmidt-Str. 42, 85609 Aschheim-Dornach, Germany
Tel: +49 89 380 70 216
Fax: +49 89 380 70 265
About Renesas Technology Corp.
Renesas Technology Corp. is one of the world’s leading semiconductor system solutions providers for mobile, automotive and PC/AV (Audio Visual) markets and the world’s No.1 supplier of microcontrollers. It is also a leading provider of LCD Driver ICs, Smart Card microcontrollers, RF-ICs, High Power Amplifiers, Mixed Signal ICs, System-on-Chip (SoC), System-in-Package (SiP) and more. Established in 2003 as a joint venture between Hitachi, Ltd. (TSE:6501, NYSE:HIT) and Mitsubishi Electric Corporation (TSE:6503), Renesas Technology achieved consolidated revenue of 951 billion JPY in FY2007 (end of March 2008). Renesas Technology is based in Tokyo, Japan and has a global network of manufacturing, design and sales operations in 17 countries with 26,800 employees worldwide. For further information, please visit http://www.renesas.comHeadquartered in Buckinghamshire, UK, Renesas Technology Europe has offices in Denmark, Finland, France, Germany (3 offices), Italy, Spain, Sweden and Turkey, and representation via related companies in the Czech Republic, South Africa, Russia and Israel. In Europe, Renesas focuses on automotive (control, networking, infotainment), wireless (GSM, CDMA and Bluetooth), smart card and microcontroller applications such as white goods, motor control, metering, energy management, building security and healthcare. It employs over 150 engineers to develop solutions for the European market and to assist customers with application development. Renesas is a leading supplier of smart card ICs in Europe. Europe is the world’s largest market for automotive electronics and microcontrollers, and is the region of most design influence for wireless electronic products. Feedback from customers in Europe has great influence on Renesas’ product development.
Note: The above text is the public part of the press release obtained from the manufacturer (with minor modifications). EETimes Europe cannot be held responsible for the claims and statements made by the manufacturer. The text is intended as a supplement to the new product presentations in EETimes Europe magazine.