Todayís designers simply want to design superior products that beat the competition.
Whatís changed is that todayís competitive products are defined by the broader user experience, defined by factors such as aesthetics, ergonomics and its functional behaviour, which are in turn established by the mechanical (MCAD) and electrical (ECAD) design of that product.
The mechanical and electronic design attributes that differentiate a product from its competitors have been traditionally considered within their separate domains, then forced to work together as an overall product. Today, the relationship between a productís electronic and mechanical design has matured to the point where the situation is pretty much reversed Ė the electronic assemblies are now designed to physically comply with the intended case format.
As designs become more sophisticated, intelligent and connected, the concept of high level design has emerged in the form of system designers in the ECAD world and industrial designers in the MCAD domain. Together, they determine how device intelligence, design, function and form combine and work together to create the products we all use.