NASCAR tested the technology during the 2011 season and kicked off
the new system at NASCAR's very first 2012 race, the Daytona 500.
Since the Daytona 500 is one of the most-watched automotive races,
the pressure was immense on McLaren and Freescale engineers to have
their system perform flawlessly.
"It (the change) was about competition on the track," said Steve
Nelson director of marketing for the Americas at Freescale. "When
you change the competition--introduce a new golf ball or
whatever--changing that introduces risk. How is it going to work
What's next for automotive electronics in racing? Believe it or not, the tail's wagging the dog: the power-efficient fuel sources and architectures that Detroit has adopted for commercial vehicles are making their way quickly into, for example, Formula One.
Back in 1960, when I was a young EE, I was told then there was a great more energy storage capability in a tablespoon of gasoline than in a typical car lead acid battery.
Question to anyone out there. Where are we now as to the gasoline tablespoon vs the car lead acid battery?
To me that is the bottom line as to 100% electric cars ---- the batteries. So far I am for the hybrid approach for electric cars.
Join our online Radio Show on Friday 11th July starting at 2:00pm Eastern, when EETimes editor of all things fun and interesting, Max Maxfield, and embedded systems expert, Jack Ganssle, will debate as to just what is, and is not, and embedded system.