Building off the momentum of an international product launch in New York that featured not only a corporate re-branding and the naming of a Grammy-award winning artist as its new global creative director, one had to wade through a lot of flash and sizzle to get down to what was really important—the announcement of the first two handsets that would incorporate BlackBerry (formerly Research In Motion)’s latest OS–BB10.
BlackBerry hasn’t had much good news lately, as a seemingly endless series of product delays pushed out its latest handsets from an April 2012 release all the way to Jan. 30. In that time, competitors such as Apple and Samsung have continued to erode whatever market share BlackBerry had left. Many analysts wondered if it was “too little, too late” for the Canadian smartphone manufacturer.
It didn’t help matters that BlackBerry’s last product launch was an understated one for the Playbook LTE and was met with a lukewarm response from the consumer base. Many are hoping that the staggered launch of the BlackBerry Z10 (launching first in the U.K. on Feb, 1, in Canada on Feb. 5 and in mid-March for the U.S. and other countries) won’t encounter the same issues that the last high-profile BlackBerry launch (the original RIM BlackBerry Playbook) met when it was released.
The back of the BlackBerry Z10 communications board (click on image to enlarge and expand).
The BlackBerry Z10 is the first BlackBerry handset to feature a dual-core processor. Notable is the inclusion of 2 gigabytes (GB) of internal RAM. From a “bells and whistles” perspective, the Z10 claims to feature a display of higher resolution than Apple’s “Retina” technology while also incorporating an 8-megapixel auto-focus camera with backside illumination (BSI) and a 2-megapixel camera for use in video conferencing. It also features BlackBerry’s answer to Apple’s Facetime, called BBM Video.
The Z10 is LTE-enabled and features the usual gamut of sensors found in the modern smartphone (MEMS accelerometers, gyroscopes, etc.) BlackBerry isn’t selling the Z10, however, on its technical merits but on the fluidity of the new BB10 operating system. How well BB10 resonates with consumers remains to be seen. However, taking a look inside at the components of the BlackBerry Z10 will give us a good idea as to how technologically comparable it is to the current market leaders, the Apple iPhone 5 and the Samsung Galaxy S3.
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