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Former AMD CEO describes Intel fight in book

2/15/2013 03:41 PM EST
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rick merritt
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re: Former AMD CEO describes Intel fight in book
rick merritt   2/15/2013 4:30:43 PM
Sounds like a great read!

old account Frank Eory
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re: Former AMD CEO describes Intel fight in book
old account Frank Eory   2/15/2013 10:02:23 PM
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It does sound like an interesting read, but I'd be more interested in reading a book of his about why he did what he did as head of Motorola SPS :)

Semiguru
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re: Former AMD CEO describes Intel fight in book
Semiguru   2/20/2013 5:56:07 AM
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How about what he also did to AMD would be a more relevant question! His doings at AMD are now showing the results.

GroovyGeek
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re: Former AMD CEO describes Intel fight in book
GroovyGeek   2/16/2013 6:37:58 AM
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Yeah let's fight for the consumer and the take a $1B payoff in a backroom deal. Oh pllllease

Duane Benson
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re: Former AMD CEO describes Intel fight in book
Duane Benson   2/18/2013 1:17:02 AM
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He said AMD got the industry to focus on the consumer. It will be interesting to read his interpretation of that and compare my memories of being a consumer during those days. In the circles I ran in, it was a "David vs. Goliath" battle. But it was also a battle of focusing on reliability and finish (Intel) vs. focusing on catching by taking shortcuts (AMD). I understand that both companies likely took shortcuts. Both certainly had misses and hits, but this is the perspective I had. AMD would skip features like graceful thermal shutdown and allow overclocking to the extreme. Intel would sometimes try to prevent overclocking, ostensibly in the name of reliability, but possibly to protect sales of more expensive chips. AMD was automatically seen as being better, regardless of any evidence supporting or disputing that position, simply because it was smaller. Certainly, though, the presence of strong competition kept Intel striving to build better products.

HANKFAB68
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re: Former AMD CEO describes Intel fight in book
HANKFAB68   2/18/2013 6:05:01 AM
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It shoud be interesting to read Mr Ruiz's book. We were informed that Intel could knock AMD out from the CPU world because AMD was not successful in its production world. Hope it would not be true.

chipmonk0
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re: Former AMD CEO describes Intel fight in book
chipmonk0   2/18/2013 3:25:24 PM
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Hector the Sector Wrector ( as in Motorola Semiconductor Sector ) has the credibility of a Wetback. INCOMPETENT IDIOT who reached the top because of Motorola's disastrous Policy to promote minorities at all costs.

danny1024
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re: Former AMD CEO describes Intel fight in book
danny1024   2/19/2013 12:19:17 AM
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Ruiz was a disaster both at Motorola and at AMD. Ruiz squandered AMD's performance advantage, Opteron, and failed to capitalize on Intel's serious missteps (Itanium and Pentium IV) by engaging Intel in a price war despite having the more competitive, premium product line. Under Ruiz, AMD failed to invest both in mobility and next generation mainstream CPU architectures. Under Ruiz, AMD wrecked an excellent relationship with its key chipset enabler, Nvidia through AMD's (massively overpriced and mismanaged) acquisition of ATI. Under Ruiz, AMD failed to secure Apple's PowerPC transition business. Ruiz was and is deeply despised by most of the technical staff at AMD and Motorola and was subsequently forced to resign, in disgrace, from GlobalFoundries. To quote one AMD technical staff member: "If Hector Ruiz ever came back to AMD we'd slash more than just the tires on his car this time"

C VanDorne
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re: Former AMD CEO describes Intel fight in book
C VanDorne   2/19/2013 6:37:27 PM
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This is the most telling, informed and well written post here. Nicely done, danny 1024.

Semiguru
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re: Former AMD CEO describes Intel fight in book
Semiguru   2/20/2013 6:11:07 AM
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Why did Jerry Sanders ever hire this Dr. Ruiz is my question to run 'his' company into the ground. Who else did it?

jnissen
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re: Former AMD CEO describes Intel fight in book
jnissen   2/25/2013 4:24:05 PM
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WOW! I couldn't have said it any better. What a complete doofus in a suit.

old account Frank Eory
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re: Former AMD CEO describes Intel fight in book
old account Frank Eory   2/18/2013 6:03:58 PM
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chipmonk, personal attacks and racist remarks are grossly inappropriate in a professional forum. He certainly must've had logical business reasons for the decisions he made then, most likely with inputs from his Group GMs and mindful of his responsibilities to the CEO and to Motorola stockholders. It didn't work out so well, but after all these years, I think it would be fascinating to get a glimpse of the behind-the-scenes discussions & debates that lead to some of those reorginizations and shifts in strategy.

chipmonk0
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re: Former AMD CEO describes Intel fight in book
chipmonk0   2/19/2013 1:35:36 PM
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You are giving far too much credit where none is due ( perhaps only due to a lack of personal knowledge of the situation ). Hector Ruiz destroyed Motorola SPS and the IDIOT Chris Galvin let him do it.

C VanDorne
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re: Former AMD CEO describes Intel fight in book
C VanDorne   2/19/2013 5:12:34 PM
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It's the "Wetback" comment, dude. Everything else you wrote was in bounds: "Hector the Sector Wrector" is actually brilliant and your noting of Motorola supporting destructive policies is also appropriate. But "wetback" is totally out of place here.

krisi
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re: Former AMD CEO describes Intel fight in book
krisi   2/18/2013 11:36:46 PM
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If that book was published 5 years ago that could had been interesting...but now?...after his Motorola endeavor?? why not write about that experience...AMD fights with Intel are sooo irrelevant today...give me a book on ARM vs Intel, I will read it in a heartbeat

US Made
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re: Former AMD CEO describes Intel fight in book
US Made   2/19/2013 1:34:39 AM
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Failure has 1000 reasons, if we have to learn from them there are billion of those...I like to learn from leader's who navigated to sucess... That is the book of interest to me... Looking forward to reading anyhow on how to fail and then show how wonderful leadership decios are...only in America.

daleste
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re: Former AMD CEO describes Intel fight in book
daleste   2/19/2013 2:40:33 AM
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Interesting to hear some of the comments about Hector's time at Motorola. Maybe someone should write about that. I can contribute a couple of stories that I won't add here.

gatorfan
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re: Former AMD CEO describes Intel fight in book
gatorfan   2/19/2013 5:19:47 PM
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Ditto on the pre-AMD chapters. Those were some ugly times. The most vivid memory for me, and the point where I realized I needed to work for another company, was when the sheer hubris of his "plan" was revealed at a management con-fab and I recall sitting there thinking "The Emperor wears no clothes".

Frank Tu
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re: Former AMD CEO describes Intel fight in book
Frank Tu   2/19/2013 6:33:36 PM
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monk, danny and iniewski are absolutely right. I imagine this book is a smoke bomb being thrown from a cave by someone craving attention that he's no longer getting.

Michael.FlieslerQA
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re: Former AMD CEO describes Intel fight in book
Michael.FlieslerQA   2/19/2013 7:34:56 PM
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As a former AMD-er, I was saddened when Atiq Raza stepped down as President in 1999. The acquisition of NexGen (which Raza founded) in 1996 helped to push AMD ahead of Intel with the Athlon and Opteron products. It was always a "David vs. Goliath" fight, and both Jerry Sanders and Atiq Raza provided inspirational leadership. In contrast, Hector Ruiz was a completely uninspiring CEO (2004-2008). Hector was recruited by Jerry in 2000, after the AMD-Moto technology alliance. His misadventure at Globalfoundries is already mentioned in another comment.

gregaustex
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re: Former AMD CEO describes Intel fight in book
gregaustex   2/19/2013 8:07:53 PM
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Another ex-AMD-er that worked for both Jerry Sanders and Hector Ruiz. For Jerry, we would scale mountains and breach fire. For Hector, we would watch in disgust as he layed off employees and drove his ostentatious Hummer to work and had it watched via security cameras after it got keyed by disgruntled employees. I wonder if Hector covers his SEC insider trading scandal in his book? Does he cover his million dollar makeover of his office at Moto SPS when shedding employees? Danny1024's comments above are right on the money.

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