Less than five months have passed since Microsoft debuted Windows Phone 8, so it might come as a surprise that Redmond already is quietly counting down toward the mobile OS's retirement. According to a recently published support page, Windows Phone 8's active lifecycle will expire on July 8, 2014. The page also reveals that Windows Phone 7.8 will lose support shortly thereafter, on Sept. 9.
Windows 7.8 was released to bring some of Windows 8's features to Windows 7 hardware, which is not compatible with the new OS. Don't infer from this precedent that Windows 8 users will be likewise locked out of updates once Microsoft terminates support, though -- Microsoft already has confirmed Windows 8 will have an upgrade plan. Nevertheless, Microsoft's mobility strategy points to other challenges, notably the company's ability to drive enthusiasm among developers.
"Users should not expect any upgrades to any phone they purchase. If they do get an upgrade then they should consider themselves lucky because upgrades were never really planned for anyways since there's no profit in that."
and what about security bugs?
"Since the whole cycle is defined by users upgrading to newer models every two years, this makes perfect sense."
This would make the consumer avoid win8 phones as the support dates becoming closer.
Since the whole cycle is defined by users upgrading to newer models every two years, this makes perfect sense. I can't say it's any different than apple announcing they were dropping support for the first iphone 10 months after initial launch (no problem as consumers bought the new model instead). The only real planned upgrades for phones are releases which fix the errors in the original software which weren't caught until after mass release.
Users should not expect any upgrades to any phone they purchase. If they do get an upgrade then they should consider themselves lucky because upgrades were never really planned for anyways since there's no profit in that.
All this tells me is that Microsoft has another newer phone ready to release next year.
I am not sure, what exactly this mean. All I care about is whether the phone I buy now will get an update of the future version of the mobile OS, be it ver 9 or 10. They can stop supporting Win 8, if they give me free update to ver 9.
The life cycle of Windows 8 Mobile is barely 2 years. It's an very interesting move of Microsoft. Is there any big features coming up. It is probably too soon to talk about new features of an upgrade 18 months from now. Then, why bother announcing an upgrade?
Apple has been taken another way. OS upgrade is tightly tied to the hardware. You can get only a number of OS upgrade of any iProduct. Apple doesn't announce upgrade plan until a couple days before the release.
These 2 companies are taking totally different approach. Which way is better in terms of marketing and product management?