ARM has managed to win over most semiconductor companies to the use of its architecture but Intel, the world's largest semiconductor company, is the rival pole with its x86 architecture and its capabilities in leading-edge manufacturing.
Intel used to be a ARM licensee through its acquisition of the StrongARM architecture along with part of Digital Equipment Corp. back in 1997-1998. Intel changed the name to XScale could not make the business work and ended up selling the technology to Marvell in 2006.
Meanwhile, Intel's focus on the flat-to-down PC market leaves it stumbling and about to change CEO. Could Segars could persuade the incoming CEO to take a license and use its manufacturing machine to drive into markets other than PC? Some of ARM's existing semiconductor licensees might not be best pleased but then it has always been ARM's business model to license its architecture broadly and let the licensees compete on fronts other than the processor core architecture.