With offices in Dallas, San Jose, Shanghai and Hanoi, Active-Semi has
deep roots in China. Being close to the customers and the supply chain
in Asia is a big advantage for Active-Semi, Fu said.
differentiates Active-Semi’s products from those of a number of analog
chip companies on the market, he said, “It’s all about innovation.”
don’t mean to pooh-pooh other analog companies, because they’re very
good companies. But established [analog] chip companies face the
innovator’s dilemma, since they need to protect sales of their
established ‘bag of chips.”’
In contrast, Active-Semi, whose
management team consists of executives and technologists from TI and
Maxim, sees its PAC as a radical departure from the conventional “bag of
chips” approaches that are more complex and costly.
are often “loose, and not a real fit” for power control and conversion
designs, according to the company. Active-Semi is essentially promising
customers that PAC will simplify the development process and integrate
analog and digital functions into a cost-effective system chip platform.
Designed in the PAC platform are Active-Semi’s integrated high voltage
power drivers, patented all-in-one power conversion solution, and easily
At a time when the semiconductor
business has remained an unpopular segment for investors, Fu sees LG’s
interest in Active-Semi significant. “A product like PAC drives a
significant growth for Active-Semi, and we are thrilled to capitalize on
The company is projecting a 30 percent growth in revenue this year. The shipment by Active-Semi’s product line based on revenue is as follows.
PAC = Power Application Controller, programmable analog power controller
Existing product lines
Active Direct Drive = off-line LED driver for incandescent lighting, tube & bulb
Green Power = AC/DC power & chargers, 10% worldwide share in mobile phone chargers
High Power = DC/DC power & chargers, iPad & iPhone automobile chargers
Modular Power = PMU, including to power ARM single, dual, & quad-core apps processors