With the highly anticipated release of the 3-D motion picture "Avatar" now almost a year behind us, it’s clear from the film’s phenomenal success (over $2.7 billion in gross receipts) that the demand for three-dimensional media has kicked into high gear. All major movie studios are now fully invested in 3-D movie projects as they try to replicate a portion of the success realized by 20th Century Fox Studios with "Avatar."
In fact, since 2009, some 30 movies have been released in RealD 3-D format, and 20 more 3-D movies are expected to be released to theaters between now and May 2011.
As Hollywood embraces 3-D technology, so do the major HDTV manufacturers. As content makes its way from the big screen to the living room, TV manufacturers, such as Sony and Samsung among others, are fully invested in supplying the market with a variety of 3-D-ready high-definition television sets.
3-D has already found a home on the Internet, as a cursory search of YouTube reveals numerous amateur clips now being delivered in three dimensions. With the rush to 3-D, one has to question how content will be created in the future, particularly for hobbyists posting YouTube videos. A quick search of 3-D animation turned up the Web site of NextEngine, demonstrating its “low-cost” desktop 3-D scanner.
At UBM TechInsights, we decided to deconstruct the Samsung UN46C70003D HDTV to reveal and better understand the latest technology these manufacturers are leveraging to bring 3-D media into our homes.
At $2,995, the NextEngine 3D Scanner is touted as the “World’s most popular 3-D scanner, with thousands of users in over 80 countries.” Claiming to be one-tenth the price of competing scanners, the dictionary-sized NextEngine 3D Scanner provides the same capability of more expensive scanners by creating mesh files of three-dimensional objects for applications such as industrial design, reverse engineering, CGI (computer-generated imagery) content creation for animated videos, art reproduction and orthotics and prosthetics design and manufacture.
UBM TechInsights demonstrated similar technology when we did a 3-D scan of the iPhone 4.