MERIDIAN, IDAHO Two add-on memory-module vendors sought to ride Microsoft's coattails by announcing pricing promotions just before the recent launch of Windows 2000.
Micro Semiconductor's Crucial Technology division, here, lowered prices sharply on its line of memory products for end-user upgrades. Rival Kingston Technology Co. (Fountain Valley Calif.) is offering a rebate on its memory modules to customers who buy Microsoft's new operating system.
"We want to make it more affordable for customers to upgrade system memory to enhance Windows 2000 performance," said Crucial general manager Scott Schoenherr. He attributed the cuts in part to "increased efficiencies" from Crucial's e-commerce business, noting that orders placed at its Web site have jumped by 26 percent in less than a month. The company is lowering prices a further 10 percent for customers who order from its Web site.
The price reductions apply to 32-, 64-, 128- and 256-Mbyte modules for more than 5,000 computer systems. A 32-Mbyte PC100 SDRAM module that sold for $69.99 on Jan. 11 is now $45.99 before the 10 percent discount for online orders. A 32-Mbyte PC133 module has dropped from $72.99 to $53.99. A 128-Mbyte PC133 module previously priced at $215.99 is now priced at $145.99.
Kingston, meanwhile, is offering Win2000 customers rebates of up to $50 on Kingston memory through its e-commerce partner, NECx (necxdirect.necx.com/hai/serve_page.html?file=NECX/ showcase/Kingston.htm). Kingston is also working with Microsoft Corp. to help channel and retail customers select optimum memory configurations.
"By balancing today's increasingly powerful processors and new Windows 2000 operating systems with an increase in memory, users can expect to see substantial performance gains," said Shannon O'Bryan, Kingston's project manager for strategic partnerships.
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