Sunnyvale, Calif. - Following up the 1.3-Mpixel Camera-Chip it launched last fall, OmniVision Technologies Inc. has begun sampling a 2.1-Mpixel CMOS device for digital still cameras and other high-volume, low-power imaging applications, including many in the automotive industry.
Priced at less than $13 in quantities of 100,000 or more, the OV2610 is expected to go into cameras that will be sold this Christmas for less than $100, said Steve Rowley, OmniVision's worldwide marketing director .
The half-inch optical-format CMOS CameraChip is 1,200 x 1,600 pixels, the resolution needed for quality 8 x 10-inch prints, Rowley said. The chip outputs Bayer-pattern raw RGB data and integrates automatic white balance, autoexposure and automatic gain control and runs correlated double sampling.
Pin-compatible with the 48-pin, 1.3-Mpixel OV9620, the 2.1-Mpixel chip draws less than 50 milliamps at 3.3 V, which Rowley said is significantly less than comparable charge-coupled-device-based multichip image sensor solutions on the market. He added that OmniVision's CMOS chips generally require fewer supporting components than comparable CCD offerings, so manufacturers can reduce the overall size and complexity of their camera designs, and speed time-to-market.
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