Camas, Wash. Sharp Corp. and its North American components group Sharp Microelectronics of the Americas announced the introduction of their first 3.6-inch Amorphous Silicon (A-Si) digital LCD liquid crystal display (LCD) with native landscape orientation for mobile audio/video (A/V) devices. It also supports TV video standards.
To better meet the demands for displays with the capability to view video and graphics content, Sharp's ultra-thin 3.3-mm digital landscape display improves efficiency by eliminating the need to rotate the images on the screen.
According to the company, mobile A/V product OEMs have had to use portrait-oriented displays designed for PDA applications, however, these displays draw higher power from the microprocessor or DSP chip to rotate the images into a landscape orientation. By offering native landscape orientation, it saves computational power that would otherwise be drawn from the processor or DSP.
The new rugged and power efficient digital A-Si LCD display (LQ036Q1DA01) features LED backlighting, sunlight readability, and QVGA resolution. The dot pitch is 0.0755 x 0.2265 mm. The active area is 72.48 mm (H) x 54.36 mm (V). Other key specifications include 300 nits of brightness from 7 LEDs at 17 mA each, a 350:1 contrast ratio, and a NTSC ratio of 45 percent. It comes packaged in an 82.8 x 69.7 x 3.3-mm outline.
Sharp said its new 3.6-inch digital display is optimal for applications such as portable media players and portable DVD players that require color displays that are power efficient and capable of full-motion video in a thin, lightweight package. Because this new display is backlit by LEDs, the color screen can be continuously dimmed, saving
power for other functions
In addition, the display may be integrated with Sharp's line of BlueStreak microcontrollers and system-on-chip devices, and is compatible with a full system solution from the company that also includes Flash memory and optoelectronics.
The LQ036Q1DA01 will be in production in September 2004. Initial pricing is less than $50 in volume quantities.
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