SAN FRANCISCO Interactive Television Networks Inc. (ITVN), a provider of Internet Protocol TV systems and networks, has selected the NXP Semiconducors' STB810 set-top box chip platform to build IP set-top box devices for mass deployment in the U.S., the companies said Monday (Oct. 16).
According to ITVN (Irvine, Calif.), the forthcoming set-top box will enable consumers to play back thousands of unique and on-demand videos.
Market research analyst iSuppli Corp. (El Segundo, Calif.) projects that the number of worldwide IPTV subscribers will grow from 2.4 million in 2005 to more than 63 million in 2010. The firm estimates that IPTV subscriber revenue will exceed $27 billion in the next four years.
Charles Prast, ITVN CEO, said the company chose the NXP STB810 after determining it offered the most reliable and interactive solution, and because it is already used by more than 2 million TV sets throughout the world. He said ITN plans to increase its presence in the U.S. market through offering a feature rich IP ste-top box. He said the NXP platform would enable ITVN to provide the best performance, compatibility and upgrade options, and quality.
"We really get the best of both worlds on a very, very low cost platform," said Marshall Goldberg, vice president of set-top products at ITVN. "It gives us a lot of legs to expand and grow on this platform for a long time to come."
Prast said the company is poised to shake up the television market by offering the interactivity and "narrow casting" promised by IPTV.
"Today, when you look at TV and the way it's distributed and priced, it as though people are saying they would really like to buy a good steak and what they are being offered is a cow ," Prast said. He said his company's business model is geared to enable consumers to get the content they want to watch and view it when they choose, as opposed to the scheduled programming offered by cable and satellite TV operators.
The NXP STB810 offers Linux and Windows CE software environments and supports multiple video formatsincluding SD H.264, MPEG4-ASP, WM9 up to 720p at 24fps, and MPEG-2 up to 1080i, according to NXP. NXP STB810 also provides advanced features such as video telephony, picture quality improvement, time-shift recording, DVD playback, storage and personal video recording, the company said.