SAN JOSE, Calif. -- Intel Corp. is "scaling back" Viiv, a PC platform that was supposed to bring digital entertainment to the living room, according to The Wall Street Journal.
Intel has stopped promoting the technology in its original form, according to the report. "Instead, Intel will use a modified version of the brand on entertainment-oriented personal computers that use its dual-processor chips. They will be labeled Intel Core 2 with Viiv technology," according to the report.
Taking another shot in the long-awaited "convergence" market, Intel last year rolled out what it called a new kind of PC for the home.
Working together with a variety of Intel-verified consumer electronics devices, online services and software, Intel's so-called Viiv (rhymes with "five") technology is said to enable a new class of home PCs equipped with digital entertainment and TV-like capabilities.
Intel claimed that Viiv-based entertainment PCs will help make it easier for families to download, store, view, manage and share all kinds of digital entertainment and information on a choice of TV, PC, laptop and hand-held viewing screens.
Rival Advanced Micro Devices Inc. is promoting a similar technology. But like Intel, AMD has little or nothing to show from it.