LONDON Liquavista BV, (Eindhoven, the Netherlands), a spinoff from Philips Research Labs, is setting up an operation in Cambridge, England, following the successful bid for a £12 million co-operative research program to develop next generation flexible electronic displays that support full color and video.
The project will use Liquavista's electrowetting technology to create screens capable of displaying bright, colorful images, which show video content with very low power consumption, as well as being thin, flexible and light.
The project is being backed by the U.K government-funded Technology Strategy Board, and also includes Plastic Logic, which is already located in Cambridge.
As a result of the successful launch of the project, Liquavista said it is "augmenting its team of scientific and engineering staff by building a presence in the Cambridge area."
Liquavista was founded in 2006 by a team which originates from the Philip Research Labs in Eindhoven. The companys electrowetting displays provide improved brightness at low power and provide the potential for clear viewing in all lighting conditions, from a dimly lit office environment to the bright light of a sunny day.
Applications range from watches, mobile phones and digital cameras to notebook computers.
Mark Gostick, Liquavista CEO, said color and video capability will broaden the application of electronic paper displays to all types of content and device. "Together with our partners Plastic Logic and with the help of the Technology Strategy Board, we are aiming to realize the full potential of electronic paper displays as the best way to show any content on the move."
Nick Hampshire, senior analyst with technology consultancy MediaIDEAS Group, recently predicted that, by 2020, 30 percent of all magazines and books published globally will be digital thanks to the widespread availability of portable, robust, e-paper display based reader devices, many featuring high quality color and video.
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