The folks at QuickLogic Corporation – the guys and gals who brought us low-power Customer Specific Standard Products (CSSPs) – have announced the release of their newest display solution, the ArcticLink III BX family of display interface bridging devices.
Featuring 11 distinct variations, the ArcticLink III BX family supports popular mobile handheld device display standards of RGB, MIPI DSI (both two and four lane), and LVDS at up to WUXGA (1920 x 1200) resolutions.
The ArcticLink III BX platform offers smartphone and tablet OEMs and system designers a solution for bridging mismatched display standards between the processor and display panel. When compared to alternative design approaches, the QuickLogic ArcticLink III BX platform offers significant advantages in size and power consumption.
The ArcticLink III BX is a complementary platform to QuickLogic’s ArcticLink III VX series, which includes the display bridging capabilities of the BX solution plus the benefits of QuickLogic’s VEE HD+ (Visual Enhancement Engine)
, DPO HD+ (Display Power Optimizer)
, and IBC (Intelligence Brightness Control) technologies. The BX and VX solutions are footprint-identical, allowing customers to easily migrate from a BX-based display bridge-only solution to a VX-based solution. Only minor software modifications are required to migrate customers to the VX-based solution to obtain improved display viewability and longer battery life. “During the initial sampling phase of the ArcticLink III platform, our customers expressed a desire for a low-cost, display bridge-only solution for their short-term production needs while they evaluate our VEE and DPO technologies,”
says Brian Faith, vice president of worldwide sales and marketing at QuickLogic. “The ArcticLink III BX platform allows our customers to meet their bridging requirement early in the design cycle, while offering ample time to determine the value of VEE and DPO to their system at no risk to the design flow or time table.”Availability
QuickLogic anticipates initiating production shipments of the ArcticLink III BX in Q4, 2012.
The ArcticLink III VX platform is available for production shipments today. Contact QuickLogic sales at firstname.lastname@example.org
for more informationAbout VEE and DPO
QuickLogic’s VEE HD+ technology, based on the iridix core from Apical Limited, substantially enhances viewability by dynamically optimizing the display content’s dynamic range, contrast, and color saturation based on a human visual model to provide a natural viewing experience to the user, regardless of the viewing environment. QuickLogic’s DPO HD+ technology works in conjunction with the VEE HD+ technology to extend battery life by modulating display brightness based on ambient lighting and content without negatively affecting the user experience.
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