Good to see more KS projects making use of 6lowpan / open standards for this type of thing... LIFX is another major player in this area using 6lowpan http://www.kickstarter.com/projects/limemouse/lifx-the-light-bulb-reinvented/posts/338582 (they discuss it here)
I think this is the right time for companies like this.
I've been thinking a lot of the things I could do at home. Burglar alarm, automatic toilet flush (my wife would love that), and I think this kind of products appeal the creativity we all have inside. Like the Arduino, now I see it's the time to ease the learning curve so that people can make up things and not have to go through deep electronics/software courses.
My son was so excited about the news that WigWag finally released three products that would "add intelligence to the homes" and told this to her mother. It was not a surprise that she was not interested about this, she prefers finding hand blown glass art or a beautiful portrait she could hang on the wall. Luckily his younger brother liked this idea so they decided to give it a try and buy WigWag products, the results are indeed extraordinary and even their mother was impressed after they taught her how to check out from her mobile phone if the front door is locked.