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Tearing Up a $125M Check to Big Blue

7/8/2013 12:20 PM EDT
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DrQuine
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CEO
Theater as an effective communication tool
DrQuine   7/10/2013 5:35:03 PM
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Sometimes it isn't possible to effectively convey big concepts in memos, PowerPoints, and dialogue. It requires good theater to make the point.  Well done!

mcgrathdylan
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Re: Impressive "bluff"
mcgrathdylan   7/9/2013 8:07:31 PM
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That's an interesting take, Duane. You've got to hand it to House for the boldness. And look, it worked, too.

mcgrathdylan
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Re: Clever marketing campaign
mcgrathdylan   7/9/2013 8:03:33 PM
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I'd say the Intel Inside campaign was the most successful markting campaign in the history of the semiconductor industry. Isn't that beyond dispute? Prior to that campaign few new or cared what processor was in their PC. But once the consumer was trained to look for the Intel Inside logo, all bets were off.

The MicroMan
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Good Article
The MicroMan   7/9/2013 10:38:36 AM
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Good article, Rick.  Makes you want to have a long conversation with Mr. House.

kfield
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Clever marketing campaign
kfield   7/9/2013 9:59:12 AM
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"Intel Inside" was indeed one of the most powerful marketing messages of its time.

Ron Neale
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Design game changer
Ron Neale   7/9/2013 5:42:30 AM
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From a design engineers perspective"intel inside" was a game changer. In put the user/consumer in the design chain. Up until that time design engineers were able to go away and make all the decisions with respect to the components they would use to achieve the required function. From "AD-intel inside" somebody outside the design chain was involved in determining component selection, imposing a new design constraint. Perhaps a closer to home and different view of "branding to consumers".

licence
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Paper which doesn't move
licence   7/9/2013 4:29:25 AM
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"I said, 'that's Jap-lish,'" House said. "I pulled out stationary that said 'Intel, the computer inside,' I wrote 'Intel Inside' and put a circle around it and said that's better," he said.

 

 

I think he pulled out stationEry unless he pulled out something which wasn't moving

David Ashton
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Re: Tearing Up a $125M Check to Big Blue
David Ashton   7/8/2013 10:05:23 PM
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If Intel was clever they'd build on that.  "We used to be Intel Inside - inside your PC.  Now we're Intel Outside - outside the PC, in your Phones and Tablets. "

neilnoj
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Intel Inside
neilnoj   7/8/2013 9:45:39 PM
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When the Genuine Intel inside campaign had started, I remember visiting an Intel competitor in Silicon Valley.  All the gals had on this interesting tee shirt and it looked just like the Intel add except it said "Genuine Attitude Inside"  I liked. that.

Net_chief
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IBM is not about money
Net_chief   7/8/2013 8:40:00 PM
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1 saves
IBM's mission is "revolutionizing the way in which enterprises, organizations and people operate and thrive."

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