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Tearing Up a $125M Check to Big Blue

7/8/2013 12:20 PM EDT
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mcgrathdylan
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Re: Clever marketing campaign
mcgrathdylan   7/9/2013 8:03:33 PM
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I'd say the Intel Inside campaign was the most successful markting campaign in the history of the semiconductor industry. Isn't that beyond dispute? Prior to that campaign few new or cared what processor was in their PC. But once the consumer was trained to look for the Intel Inside logo, all bets were off.

mcgrathdylan
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Re: Impressive "bluff"
mcgrathdylan   7/9/2013 8:07:31 PM
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That's an interesting take, Duane. You've got to hand it to House for the boldness. And look, it worked, too.

DrQuine
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CEO
Theater as an effective communication tool
DrQuine   7/10/2013 5:35:03 PM
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Sometimes it isn't possible to effectively convey big concepts in memos, PowerPoints, and dialogue. It requires good theater to make the point.  Well done!

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