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Tearing Up a $125M Check to Big Blue

7/8/2013 12:20 PM EDT
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docdivakar
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Re: Tearing Up a $125M Check to Big Blue
docdivakar   7/8/2013 1:09:57 PM
I couldn't agree more with "Hold fewer, shorter, smaller meetings." Standing only meetings are even better. I have often come across managers who use meetings to do their thinking by others that they should have done by themselves in the first place!

"Intel Inside" was successful while it lasted. Now a days, it is a survival challenge for that message! Intel still doesn't play significantly in handheld computing market. I wonder what Mr. Dave House would do in today's state of the computing market.

MP Divakar

krisi
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Re: Tearing Up a $125M Check to Big Blue
krisi   7/8/2013 1:18:38 PM
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I agree doc divakar on both counts...standing meetings are great, never last more than 30 mins in my experience...and Intel need to get "outside", "inside" was nice while it lasted but they probably need to start building more integrated products going forward...Kris

David Ashton
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Re: Tearing Up a $125M Check to Big Blue
David Ashton   7/8/2013 10:05:23 PM
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If Intel was clever they'd build on that.  "We used to be Intel Inside - inside your PC.  Now we're Intel Outside - outside the PC, in your Phones and Tablets. "

Duane Benson
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Impressive "bluff"
Duane Benson   7/8/2013 6:40:01 PM
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Not many companies could throw around such a negotiations tool as a $125 million check. One interesting aspect is that, while Intel obviously reaped great rewards for the "Intel inside" program, I think it did a lot to make AMD a household name too.

mcgrathdylan
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Re: Impressive "bluff"
mcgrathdylan   7/9/2013 8:07:31 PM
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That's an interesting take, Duane. You've got to hand it to House for the boldness. And look, it worked, too.

Net_chief
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IBM is not about money
Net_chief   7/8/2013 8:40:00 PM
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1 saves
IBM's mission is "revolutionizing the way in which enterprises, organizations and people operate and thrive."

neilnoj
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Intel Inside
neilnoj   7/8/2013 9:45:39 PM
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When the Genuine Intel inside campaign had started, I remember visiting an Intel competitor in Silicon Valley.  All the gals had on this interesting tee shirt and it looked just like the Intel add except it said "Genuine Attitude Inside"  I liked. that.

licence
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Paper which doesn't move
licence   7/9/2013 4:29:25 AM
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"I said, 'that's Jap-lish,'" House said. "I pulled out stationary that said 'Intel, the computer inside,' I wrote 'Intel Inside' and put a circle around it and said that's better," he said.

 

 

I think he pulled out stationEry unless he pulled out something which wasn't moving

Ron Neale
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Design game changer
Ron Neale   7/9/2013 5:42:30 AM
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From a design engineers perspective"intel inside" was a game changer. In put the user/consumer in the design chain. Up until that time design engineers were able to go away and make all the decisions with respect to the components they would use to achieve the required function. From "AD-intel inside" somebody outside the design chain was involved in determining component selection, imposing a new design constraint. Perhaps a closer to home and different view of "branding to consumers".

kfield
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Clever marketing campaign
kfield   7/9/2013 9:59:12 AM
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"Intel Inside" was indeed one of the most powerful marketing messages of its time.

mcgrathdylan
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Re: Clever marketing campaign
mcgrathdylan   7/9/2013 8:03:33 PM
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I'd say the Intel Inside campaign was the most successful markting campaign in the history of the semiconductor industry. Isn't that beyond dispute? Prior to that campaign few new or cared what processor was in their PC. But once the consumer was trained to look for the Intel Inside logo, all bets were off.

The MicroMan
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Good Article
The MicroMan   7/9/2013 10:38:36 AM
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Good article, Rick.  Makes you want to have a long conversation with Mr. House.

DrQuine
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Theater as an effective communication tool
DrQuine   7/10/2013 5:35:03 PM
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Sometimes it isn't possible to effectively convey big concepts in memos, PowerPoints, and dialogue. It requires good theater to make the point.  Well done!

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