Today, nobody is annoyed when a car does a seat adjustment for him. In the same vein, a self-driving car will eventually learn how you drive -- everything from steering to acceleration and other driving habits.
The bottom line is that a driverless car will drive a car like you do. It should make you, the driver, more at home with your new car.
But what about privacy?
That sort of learning will be done by a black box installed in your driverless car. Just as it records the last 30 seconds of what happened before your car got into an accident, the black box will register everything about your driving habits -- from timing your turn signals to how you tend to creep forward at red lights.
"The car will not only know which emails you read while driving, but also capture how you run a red light," Santo. This sort of monitoring could turn into a privacy issue, especially if insurance companies get access to the data accumulated inside each car.
Remember, your driverless car will be you, and your privacy is also stored in your car.
Today, 75 percent of new cars sold already incorporate some level of ADAS. With an eye towards reducing fatalities, the ADAS technology being developed includes pedestrian detection, remote parking, emergency braking at 60 km per hour, and automated highway driving, according to Freescale.
The US chip company is offering safety fundamentals ranging from safe system basic chips (SBCs) to advanced 77GHz radar sensors and large, scalable MCU platforms covering front, rear, surround sensing, and fusion.
Building blocks are here to enable ADAS technologies of the future. Still, automotive OEMs are grappling with basic questions, such as what should be the right set of intelligent assist systems cars (i.e., Will the industry agree or compete on this?); how OEMs plan to protect driver privacy (i.e., Will they allow transportability of data collected inside a car?); and how OEMs adjust their driverless cars to the future generation of easily distracted drivers, who are likely to be opposite of today's driver model.