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Technicolor Wants to Certify Your Displays

8/8/2013 05:28 PM EDT
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rick merritt
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Room for one more logo on nyour front panel?
rick merritt   8/8/2013 8:37:00 PM
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Do you see this as a way to differentiate or just another logo trying to crowd onto your box's fron panel?

DrQuine
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Color Certification
DrQuine   8/8/2013 8:57:41 PM
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I don't think there is a shortage of color certification standards nor of color adjustment tools. The challenge is to make them user friendly. I would think that by definition they would require some kind of a closed loop process that detects the image on the screen and compares it to the "expected" or "intended" values.

Olaf Barheine
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I hope...
Olaf Barheine   8/9/2013 3:16:00 AM
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...this means the days will soon be over, when I buy me a beautiful orange shirt on the internet and get an ugly yellow one. I check always the color on different computers before I buy something.

rick merritt
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Re: I hope...
rick merritt   8/9/2013 1:35:24 PM
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@Olaf: This is exactly one of the scenarios Technicolor has identified!

goafrit
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Re: Room for one more logo on nyour front panel?
goafrit   8/9/2013 2:30:02 PM
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>> Do you see this as a way to differentiate or just another logo trying to crowd onto your box's fron panel?

Purely, it is a business and before you know it many people will join. It is pure business and we are going to see a lot of that. It is like the ecostar which shows when your monitor is booting up.

goafrit
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Re: I hope...
goafrit   8/9/2013 2:31:43 PM
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@Olaf, it all comes down to adoption. If they can get many penetrations. Otherwise, nothing changes. I think bringing an order in these areas will be tough owing to the level of innovation.

junko.yoshida
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ambitious goal
junko.yoshida   8/9/2013 2:48:35 PM
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I find this truly an ambitious goal. So, Technicolor wants to become Dolby of the color gamut. Interesting idea (as a business model for Tehnicolor), but I suspect that it take years before consumers become aware of this, and start hunting for a display that comes with Technicolor certificatipon. I can't imagine what sort of marketing dollars they will be putting into this...

junko.yoshida
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Applies to tablets, too?
junko.yoshida   8/9/2013 2:50:19 PM
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In the story, you mention the certification will be applied to any size display. Does this mean that tablets will be also included?

knako
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Re: Room for one more logo on nyour front panel?
knako   8/9/2013 3:05:15 PM
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I thought the THX Display program pretty much handled this already, it would be trivial to add another "level" to include a wider gamut  http://www.redbearinc.com/LG/pdf/THX.pdf

rick merritt
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Re: Applies to tablets, too?
rick merritt   8/9/2013 3:10:26 PM
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@Junko: Yes, they are going for the whole kahuna--smartphones, tablets, notebooks, displays of all sorts.

If the studios push for color gamut as part of the next gen UHD format they may be sitting pretty

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