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Technicolor Wants to Certify Your Displays

8/8/2013 05:28 PM EDT
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rick merritt
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Room for one more logo on nyour front panel?
rick merritt   8/8/2013 8:37:00 PM
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Do you see this as a way to differentiate or just another logo trying to crowd onto your box's fron panel?

goafrit
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Re: Room for one more logo on nyour front panel?
goafrit   8/9/2013 2:30:02 PM
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>> Do you see this as a way to differentiate or just another logo trying to crowd onto your box's fron panel?

Purely, it is a business and before you know it many people will join. It is pure business and we are going to see a lot of that. It is like the ecostar which shows when your monitor is booting up.

knako
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Re: Room for one more logo on nyour front panel?
knako   8/9/2013 3:05:15 PM
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I thought the THX Display program pretty much handled this already, it would be trivial to add another "level" to include a wider gamut  http://www.redbearinc.com/LG/pdf/THX.pdf

DrQuine
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Color Certification
DrQuine   8/8/2013 8:57:41 PM
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I don't think there is a shortage of color certification standards nor of color adjustment tools. The challenge is to make them user friendly. I would think that by definition they would require some kind of a closed loop process that detects the image on the screen and compares it to the "expected" or "intended" values.

Kinnar
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Re: Color Certification
Kinnar   8/11/2013 9:57:02 AM
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Yes you are perfectly pitched the ball, since the LCD Manufacturing is Proprietary Business and the Controlling Electronics is generally from some other manufacturer the perfect match at the time of calibration required many corrections, but being digital circuits most of the time the OEMs lack the ability of incorporating such corrections. Because of this the second level product manufactures output remains very inferior in terms of Display Performance.

rick merritt
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Re: Color Certification
rick merritt   8/12/2013 10:59:45 AM
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@Kinnar: So maybe there is potential for first tier OEMs to differentiate and get some added margin by using this logo--if customers can be taught to look for and appreciate it. Thus those top tier OEMs and retailers etc mya have to invest in some education programs.

Kinnar
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Re: Color Certification
Kinnar   8/13/2013 3:34:48 AM
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You are right, but those tier one Manufacturers are already having very good market share, infect they do not require any further certifications from the consumer awareness point of view, as they are already paying roughly double the cost for the brand name. I see more requirement of this sort of certification for the second level manufacturers, to overall improve the quality of display in low cost products.

Olaf Barheine
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I hope...
Olaf Barheine   8/9/2013 3:16:00 AM
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...this means the days will soon be over, when I buy me a beautiful orange shirt on the internet and get an ugly yellow one. I check always the color on different computers before I buy something.

rick merritt
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Re: I hope...
rick merritt   8/9/2013 1:35:24 PM
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@Olaf: This is exactly one of the scenarios Technicolor has identified!

goafrit
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Re: I hope...
goafrit   8/9/2013 2:31:43 PM
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@Olaf, it all comes down to adoption. If they can get many penetrations. Otherwise, nothing changes. I think bringing an order in these areas will be tough owing to the level of innovation.

junko.yoshida
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ambitious goal
junko.yoshida   8/9/2013 2:48:35 PM
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I find this truly an ambitious goal. So, Technicolor wants to become Dolby of the color gamut. Interesting idea (as a business model for Tehnicolor), but I suspect that it take years before consumers become aware of this, and start hunting for a display that comes with Technicolor certificatipon. I can't imagine what sort of marketing dollars they will be putting into this...

junko.yoshida
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Applies to tablets, too?
junko.yoshida   8/9/2013 2:50:19 PM
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In the story, you mention the certification will be applied to any size display. Does this mean that tablets will be also included?

rick merritt
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Re: Applies to tablets, too?
rick merritt   8/9/2013 3:10:26 PM
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@Junko: Yes, they are going for the whole kahuna--smartphones, tablets, notebooks, displays of all sorts.

If the studios push for color gamut as part of the next gen UHD format they may be sitting pretty

junko.yoshida
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Re: Applies to tablets, too?
junko.yoshida   8/9/2013 3:21:02 PM
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Wow, Rick, that's amazing. As you know, although many consumers watch video on their tablets, most of those portable devices do NOT come with a display processor. I wonder about this implication to chip vendors...

elctrnx_lyf
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Re: Applies to tablets, too?
elctrnx_lyf   8/10/2013 7:21:03 AM
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One more standard for the display manufacturers to compete in the market. Does it really makes any difference to the customers.

rick merritt
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Re: Applies to tablets, too?
rick merritt   8/12/2013 10:57:49 AM
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@Junko: The color gamut certification is agnostic about what chips are behind the display. It just checks the display supports the full gamut defined by Technicolor.

junko.yoshida
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Re: Applies to tablets, too?
junko.yoshida   8/12/2013 11:17:32 AM
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Rick, thanks. So, they are just interested in checking if "the display supports the full gamut defined by Technicolor." That's interesting.

Do we know what percentage of displays -- small or large -- do not meet the full gamut today?

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