LONDON – Well-connected Indian startup Ineda Systems Pvt. Ltd. has decided to use PowerVR graphics cores and MIPS main processor cores licensed from Imagination Technologies Group plc for its upcoming wearable processing unit (WPU) chip.
Ineda, founded in 2010 and based in Hyderabad, India, is developing a system-on-chip low-power processor suitable for wearable applications such as smart watches, health, and fitness devices.
The company said it plans to take a vertical integration approach to engineering wearable devices. This will be similar to that taken by Apple for the creation of cellphones and tablet computers and includes the design of the silicon, the software, complete systems and the wider application ecosystem. Ineda plans to enable the ecosystem with applications programming interfaces (APIs) and the provision of an application development framework.
The company is led by industry veteran Gude Dasaradha. The board of directors includes Lip Bu-Tan, CEO of Cadence Design Systems Inc., and Krishna Yarlagadda, president of Imagination Technologies USA. Yarlagadda was CEO of Hellosoft before it was acquired by Imagination Technologies in 2010. The board is chaired by Sanjay Jha, former chairman and CEO of Motorola Mobility and previously co-CEO of Motorola Inc. Before joining Motorola, Sanjay Jha was COO of Qualcomm. The company was founded by Balaji Kanigicherla, who now serves as CTO.
In 2012 Ineda was already reported to have 150 engineers with plans to recruit 50 more and to launch three products in 2013. At the time Ineda was claiming to have a novel system architecture working in FPGA prototype form that could improve power/performance metrics by an order of magnitude compared with existing system architectures. (See Indian fabless startup seeks $20 million, say reports.)
"Imagination's IP cores provide the ideal combination of features and performance, and importantly, industry-leading power and energy efficiency. As such, Ineda's silicon will be the first in the world to truly achieve power usage within the envelope required by wearable devices," said Gude in a press release issued by Imagination.