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Panasonic Kisses Plasma Goodbye

10/10/2013 12:05 PM EDT
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Caleb Kraft
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perception
Caleb Kraft   10/10/2013 12:56:04 PM
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The fact that most people can't immediately percieve a difference is hugely damaging. Why pay more for something that is only "better" on paper?

Kinnar
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Plasma continued very long after LCD/LEDs
Kinnar   10/10/2013 2:13:44 PM
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Plasma survived very much after fully developped LED/LCD Displays. This technology had many limitaitions as compared to today's matured Display Technologies, Atleast now the traditional people will stop getting confused while buying displays between Plasma and LCDs.

Sheetal.Pandey
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Re: perception
Sheetal.Pandey   10/10/2013 2:53:20 PM
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Well in electronics industry this is quite common. TV technology has gone through so much change in last 20 years. From crt to plasma to lcd and niw to led is still evolving. My 4 year kid tries to touch the TV screen and see if she can zoom in some portion. May be one day TVs come with touch screen. Well this was expected from Panasonic, plasma tv market is gone and no one can do business in losses.

Bert22306
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Bound to happen sooner or later
Bert22306   10/10/2013 5:06:59 PM
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Years and years ago now, I saw one of those very early, tiny LCD TVs, on display at a "Shaper Image" store. I was really impressed. These will be the future of TV, thought I at the time, and I couldn't wait.

Then plasmas became the rage, primarily because they were feasible in large TV-friendly size. But they get hot (aka needs lots of energy), they had burn-in issues, and initially at least, they were not truly HD. It just seemed clear that LCDs would solve those problems handily, eventually. And sure enough, the time came.

Happens all the time in consumer electronics, no? Just like the recordable DVD, and then hard drive recorder, handily took the reins from the transitional VCR solution.

Philosopher0923
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Re: perception
Philosopher0923   10/10/2013 6:55:57 PM
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Yet the top 4 TV's this year according to CNET are Panasonic Plasmas!

http://reviews.cnet.com/best-tvs/

This includes the TC-PST60 where CNET says 'The midlevel price and outstanding quality of the Panasonic TC-PST60 series make it our strongest TV recommendation ever.'  

If you go to AVSForum.com the videophiles there still swear by Plasma for their superior picture quality. Burn-in is no longer an issue and while they consume a little more power than LCDs power consumption is not so bad now either.

It is a shame that Panasonic are stopping production - their Plasmas are currently the best TV on the market today for those who value picture quality.

Unfortunately Panasonic haven't been able to build a profitable business from this. Most consumers don't value the additional picture quality - particularly the superior blacks, shadow detail and color representation. They are fine with the picture quality and styling of the (super slim) LCDs currently on market. Oh well. Hopefully OLED will match Plasma in picture quality and value soon.

junko.yoshida
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Re: perception
junko.yoshida   10/10/2013 7:28:14 PM
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Plasma was initially viewed for having a big advantage (over other panels) for being able to produce bigger screen sized panels...but LCD guys have kept improving their technology and eventually, the screen sizes have become no longer an issue.

junko.yoshida
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Re: perception
junko.yoshida   10/10/2013 7:34:05 PM
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@Philosopher0923, thanks for chiming in. I know there are a lot of experts who love plasma out there.

That said, if you have to be the only one (like Panasonic) to keep investing big $$ in plasma fabs and yet consumers are not seeing the difference (yes, they only care about things like ultra thinness of a display or small 'bezel'), you'd have a very hard time justifying your investment in the business. 

junko.yoshida
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Re: Bound to happen sooner or later
junko.yoshida   10/10/2013 7:39:42 PM
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Bert, you are absolutely right about that. It's common to see one technology taken over by another...it happens all the time in the consumer electronics industry.

But here's the thing. If you happen to be the developer, manufacturer and suppler of the technology which once you thought was leading edge and you have thrown a lot of resources at it, deciding to call it quits at the right time must be the hardest thing. You do tend to cling to the ones that you invested so much over time...no?

 

 

Philosopher0923
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Re: perception
Philosopher0923   10/10/2013 7:49:27 PM
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Junko - I understand Panasonic weren't able to sustain a profitable business and that's why they are getting out. It is just a shame as they are the best picture quality on the market for 2013 and actually pretty reasonably priced.

Panasonic aren't the only ones making Plasmas - Samsung has a line of plasma TVs (for 2013 not quite as good as Panasonic) but still very good. LG also has a line of Plasma TVs. We'll see how long Samsung and LG continue offering Plasmas.

junko.yoshida
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Re: perception
junko.yoshida   10/10/2013 7:52:42 PM
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You are right. Those two Korean giants you mentioned are also making plasma, but I bet they are neither building new plants or increasing their capacity. 

I just came back from Korean Electronics Show. I visited both of their booths -- not a single plasma was in sight.

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