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Sony & Panasonic: Out of the Woods?

11/1/2013 05:05 PM EDT
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chanj0
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Re: Do what is correct
chanj0   11/4/2013 12:15:30 PM
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The challenge of changing product development team and design team is the new team might not capture 100% of the product history. They will spec an old failed feature in the new product, believing the feature is new.

The reality is, in 5 years, if the team has delivered multiple successful products, most team members will be moving on to the next level or to next company. The team will be inevitably renewed. In most cases, it is the head of product and of design who drive. To replace them may improve the innovation. If they stay open minded and listen to different ideas, the company may continue walking on the innovative road while maintaining the integrity of the product. To my experience, this mindset is build on top of the company culture. It requires not 1 person but the whole management team to deliver the message.

MattRess
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Re: The alternate reality
MattRess   11/4/2013 6:38:35 PM
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I'd argue that the japanese companies messed up in the software department. IIRC Sony flopped every chance they got to provide good software support for their hardware, and that is where Apple absolutely destroyed them.

rick merritt
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Re: The alternate reality
rick merritt   11/4/2013 9:49:51 PM
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@Matt Ress: Good point on Japan's software weakness--a strong suit of Apple and Google.

junko.yoshida
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Re: Do what is correct
junko.yoshida   11/5/2013 12:37:04 AM
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@betajet, you wrote:

In Sony's case, I would say it was when they removed OtherOS capability from PlayStation 3....Sony may never recover from this decision -- the developer community has a long memory.

Great point -- something that I did not realize before.

junko.yoshida
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Re: Do what is correct
junko.yoshida   11/5/2013 12:50:26 AM
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@chanj0, thanks for your comment. I think what triggers to make the brand old is often more to do with the company's decisions on certain products or business model. 

In my mind, Sony's brand started to get old, when Sony repeatedly made mistakes by sticking to their proprietary formats (i.e. memory sticks); and became paralized, unable to resolve the conflict of interests in promoting its own MP3 players (digital walkman) while trying to protect its own digital music business.   

goafrit
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Re: Do what is correct
goafrit   11/9/2013 3:25:56 PM
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>>The question is "when" a brand starts looking "old." Were there any instances or things they did that started to make them look like a company of the past? 

It is a tough question for Sony. But if you check their ads, you do not see any trendy element in it. It is like RadioShack before the last few years. The same can be said of Burger King before they "killed" the king advert. When you see ads and see energy of the youth, you connect with them. Yet, that does not mean every brand has to do. Oracle does not runs ads on TV becuase it is an enterprise software which cares not how the young sees it. Sony and Philips are in that league, it is not a problem of age, it is simply a marketing problem. When you watch Apple ad, you remember when you were in college or high school (that energy is there).

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