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Apple Buys 3D Depth Sensor Company for $345M

Industry speculates about sensor technology in TV, iPhones, iPads
11/25/2013 05:06 PM EST
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Denis.Giri
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Manager
as well as future iPhones and iPads
Denis.Giri   12/3/2013 3:10:17 AM
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And welcome to our newest member in the handheld power sinks!

Jokes aside, what kind of use do you see for that kind of technology in handheld devices?

junko.yoshida
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Blogger
3D depth sensor is hot
junko.yoshida   11/28/2013 12:27:35 AM
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I am still not sold on the notion how 3D depth sensor could be useful for Apple TV (or any other consumer devices), but I know for fact that 3D depth sensor is very much needed by carmakers whose ADAS beeds ti recognize the depth of objects and people the car sees (while the driver may not necessarily see)

DrFPGA
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Re: Turning on the Apple iTV
DrFPGA   11/26/2013 2:14:21 PM
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How about the use of this technology for the virtual keyboard interface using finger positions above a keyboard you see in your Apple Glasses... That's what I'm waiting for. Just like in Johnny Mnemonic (Once again a William Gibson idea will be taken up by Apple. Just wait till they have an Apple iBrain implant too...)

KVRR
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Apprentice
Re: who is going to build the chip?
KVRR   11/26/2013 11:48:27 AM
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If i am not wrong. Microsoft has deisgned and is making it's own sensor for Kinect in Xbox ONE. MS has used primesense for Kinect in Xbox 360, so i don't think they would be too worried Apple buying primesense.

Caleb Kraft
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Re: who is going to build the chip?
Caleb Kraft   11/26/2013 9:07:03 AM
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OOOH, good observation. With the Xbox One recently released this could be a major pain in MS checkbook. Surely they've already worked out an agreement though.

Caleb Kraft
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Re: Good Initiatives towards more precision and quality
Caleb Kraft   11/26/2013 9:06:03 AM
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absolutely. I see this as a move for ensured quality control. They want to use the tech and now that they own it they can make sure that quality doesn't drop.

Caleb Kraft
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Re: Turning on the Apple iTV
Caleb Kraft   11/26/2013 9:04:36 AM
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One company uses simple gestures to answer calls, navigate the web on the phone. I could see apple pushing into that area. Obviously the apple TV experience could benefit from it. I could see some elegant integrations into their computer line as well.

Kinnar
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CEO
Good Initiatives towards more precision and quality
Kinnar   11/26/2013 5:19:34 AM
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Since Apple is known for its precision, quality and consistency of the software and products, buying components companies will help to maintain the precision and quality of the product in a more better way. At the same time it will help them to keep the products unique saving the patents for their own usages.

junko.yoshida
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who is going to build the chip?
junko.yoshida   11/26/2013 2:09:50 AM
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Now, this is interesting. I know that PrimieSense is a gesture technology company. Their chip was not designed by PrimeSense, but by VeriSilicon in Shanghai.  (This one was used for Microsoft's Xbox)

Is Apple going to make the primsesense chip?

And will Microsoft be able to continue to use PrimseSense-based gesture control chips?

Doug_S
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CEO
Re: Turning on the Apple iTV
Doug_S   11/25/2013 8:56:43 PM
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Say what?  Why is PrimeSense going to make Siri more intelligent and friendly?  This is for gesturing, not AI.

 

I doubt it gets used in iPhone/iPad at all, except maybe for specialized gaming control.  There is little use for gesturing to a device that is held in one (or both, in the case of a tablet) hands.  What good are a few facial expressions and a little hand waving for a phone's UI?  If that's all they wanted, it certainly wouldn't require spending a 1/3 of a billion on one of the market leaders to obtain.

 

Apple is clearly doing this to obtain access to full body gesturing, not some hand waving above the screen to answer a call.  Even if is used for TVs I suspect it is targeted as much as gaming as at controlling a TV.  Anyone who has ever had or been a younger sibling knows exactly why gesture control for a TV isn't a particularly good idea in most homes.

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