PLANO, Texas — Tektronix Communications, a maker of wired and wireless network monitoring hardware and software, has acquired Newfield Wireless, which develops wireless network monitoring software used by network engineering, customer service, and marketing, depending on the data acquired.
Newfield's main product, TrueCall, is a network monitoring and diagnostic tool on the radio access network (RAN) portion of a cellular network. Truecall provides information on a network, subscriber by subscriber. The image below shows a map indicating the locations of cell towers and subscribers.
A geographic map of a wireless coverage area shows the locations of base stations and cell towers. The colors indicate throughput rates, with red indicating high throughput with blue representing low rates.
I asked Tektronix what TrueCall does. The company replied:
TrueCall provides call and session meta data-based analytics and geolocates all subscribers. The data it generates can assist in customer care and geomarketing functions, among others, and is used by performance engineering, marketing, big data monetization, and customer support departments. It creates for MNOs a comprehensive understanding of user location and experience that becomes useful for answering geomarketing and other questions.
Tektronix Communications was acquired by Danaher as part its acquisition of Tektronix. The Texas communications operation became its own business unit, separate from Tektronix.
Newfield Wireless will continue to operate from its Berkeley, Calif., location under its own name, but it will be known as a Tektronix Communications company. That's much the way Keithley Instruments operates. That's in contrast to the Tektronix acquisition of Synthesys Research, which merged its operations with Tektronix.
—Martin Rowe, Senior Technical Editor