Attendees at the 2014 International CES will be able to participate in the first promotional iBeacon-based scavenger hunt to explore the event and be rewarded with a special prize.
Owned and produced by the Consumer Electronics Association (CEA), the 2014 CES, the world's gathering place for all who thrive on the business of consumer technologies, will run Jan. 7-10 in Las Vegas.
Attendees who download the CES Mobile App on iOS or Android devices will be encouraged to explore all areas of the show through the scavenger hunt, and they will collect badges for each iBeacon they encounter. Specific scavenger hunt instructions are included in the CES app. The first three verified players who collect all the available badges will be rewarded with a special prize from CES, available for pickup in the Press Room at the Las Vegas Convention Center, South Hall Connector, Room S229, during normal operating hours. A limited number of prizes will be available for others who complete the hunt throughout the week.
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