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The New T&M Company Name Is…

1/7/2014 04:15 PM EST
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betajet
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Re: Keysight? They Have To Be Kidding...
betajet   1/8/2014 2:35:23 PM
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I don't hate the name and I haven't been able to find a way to make fun of it.  To me, it's just not memorable.  I'm pretty sure that one month from now I'll see a headline about a new product from Keysight and I'll go "who?"

I appreciate that it's difficult to come up with a good name for a company or product, as many good ones are already taken -- some several times -- but given the richness of language, literature, and mythology it seems one could do pretty well if one worked at it.

MeasurementBlues
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Re: Keysight? They Have To Be Kidding...
MeasurementBlues   1/8/2014 1:58:19 PM
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@BobsView, it's OK not to like the name. I can't get it in my head so what does that say?

Maligent? Nobody would name a company starting the "Mal." Sounds and looks too much like malignant.

BobsView
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Keysight? They Have To Be Kidding...
BobsView   1/8/2014 1:50:27 PM
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Sorry to spoil the party, but I hate the new name.  It reminds me of some cheap electronics company born in the back streets of Hong Kong.

In my opinion, when they were looking to split off the computer business they should have kept name continuity and done the following:

Hewlett Packard: For the traditional Test & Measurment business.

Agilent: For the new computer business (It even sounds new and modern).

Some other name for the Medical and Life Sciences business.  I understand the difficulties in coming up with an original name, but surely a $12 Billion business could do better than Keysight.

How about something like "Magilent" for the Medical business?  I dreamed that up in 10 seconds.  Surely a multi-billion dollar company can come up with something better considering all the time they had to think about it.

 

Bruce Swanson
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Re: The new name
Bruce Swanson   1/8/2014 11:28:12 AM
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I like the new name and the explanation behind it.  His description of finding a suitable name was done well.  My work division went through a similar renaming for a product line a few years ago and I learned a lot about all the things that need checking.

zewde yeraswork
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Re: Interesting
zewde yeraswork   1/8/2014 8:58:06 AM
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Technology is a very forward-looking industry. It's natural that many of those involved in it aren't really aware of their history.

Vishnu Goel
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Rookie
New T&M company is carrying heritage,or baggage?
Vishnu Goel   1/7/2014 11:58:07 PM
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Welcome the newest T&M company on the horizon! Is it going to be carrying rich heritage,or the baggage of 75 years where so many effort will be required to correct.Vishnu Goel T&M +919810101238

MeasurementBlues
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May this never happen
MeasurementBlues   1/7/2014 11:27:27 PM
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There's a linkedIn group call Test & Measurement Marketing and about a year ago, someone started a thread about Danaher acquiring Agilent. That was a huge chunk to swallow and many people, including me, chimed it say that would naver happen and hoped it never would. Now Keysight will "only" be a $3billion company and I still think that likelihood is nil. For one thing, the SEC would probably block such a takeover because Danaher already owns Tektronix, Fluke, and Keithley. Having Keysight under Danaher would kill competition in the T&M business.

MeasurementBlues
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Re: Interesting
MeasurementBlues   1/7/2014 11:21:02 PM
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More on why the name doesn't matter much to me. I quote myself from a blog I wrote for Test & Measurement World nearly five years ago. The headline is "Agilent came from HP, really"
The headline of this posting may sound absurd to anyone who has used test equipment for more than just the last few years. If you read Test & Measurement World, you probably have some test equipment with an HP logo and you use that equipment every day. But, Agilent split from HP ten years ago, and there's a crop of young engineers who've grown up with Agilent equipment but not necessarily with HP equipment. To them, HP has always been a computer company.

This revelation came to me yesterday while working with several graduate students for our May cover story. I mentioned an HP meter to one of the students by saying "It was manufactured by HP prior to the formation of Agilent."
This caught a 24-year-old grad student by surprise. "You mean Agilent used to be HP?" he said wide-eyed. I explained to him that HP actually started as a test equipment company and split off the business into Agilent in 1999. The student replied "That explains why we have a box in the lab that says HP on it. Now I get it."

In ten years, we will have a generation of engineers who will think Keysight has been around forever. Few will know that Keysight came from Agilent and Agilent came from HP.

MeasurementBlues
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Re: Interesting
MeasurementBlues   1/7/2014 11:13:55 PM
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In the case of a long-established business, the company name matters less than what Keysight does once it's independent of Agilent. It's the features and quality of the products and the support that matter in the long run. The same was true when Agilent split from HP.

To engineers, it's mostly about what you bring to the table.

MeasurementBlues
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Re: The second page of this article misnames the new company, twice
MeasurementBlues   1/7/2014 10:57:53 PM
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OK so I like the logo. It means something to engineers. Why red? I'll ask Jay at DesignCon.

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