Breaking News
News & Analysis

The New T&M Company Name Is…

1/7/2014 04:15 PM EST
27 comments
NO RATINGS
Page 1 / 2 Next >
More Related Links
View Comments: Oldest First | Newest First | Threaded View
Page 1 / 3   >   >>
MeasurementBlues
User Rank
Blogger
The new name
MeasurementBlues   1/7/2014 5:05:16 PM
NO RATINGS
When Agilent split from HP someone I knew came up with a less than flattering name that rhymed with Agilent. What's your take on the new name?

Susan Rambo
User Rank
Blogger
Interesting
Susan Rambo   1/7/2014 5:30:12 PM
NO RATINGS
Nice glimpse behind the scenes into Agilent's decision to split and what the newly-split company must do around branding itself.  Thanks Martin.

zewde yeraswork
User Rank
Blogger
Re: Interesting
zewde yeraswork   1/7/2014 6:00:36 PM
NO RATINGS
the early stages of the company's existence are prety important to determining its future direction, and the direction of its brand.

sleibson-xilinx
User Rank
Rookie
The second page of this article misnames the new company, twice
sleibson-xilinx   1/7/2014 6:13:45 PM
NO RATINGS
You might want to fix that. Keypoint--no. Keysight--yes.

 

Your trouble with remembering the name does not bode well for the choice.

Susan Rambo
User Rank
Blogger
Re: The second page of this article misnames the new company, twice
Susan Rambo   1/7/2014 9:48:05 PM
NO RATINGS
Thanks, SLeibson. Martin Rowe corrected the article. Normally I would agree with you but Martin's slip probably has less to do with the name and more to do with his own desire that the company be called BD Measurements or just Bill and Dave. He even made the logo for it.

MeasurementBlues
User Rank
Blogger
Re: The second page of this article misnames the new company, twice
MeasurementBlues   1/7/2014 10:45:16 PM
NO RATINGS
Greetings sleibson,

While typing the story, I inadvertently typed "Keyspan" a time or two but corrected them before posting. Keyspan was the name of a utility company in the northeast. MCU Park in Brooklyn, a minor league ballpark, was once known as Keyspan Park.

MeasurementBlues
User Rank
Blogger
Dave Jones
MeasurementBlues   1/7/2014 10:55:51 PM
NO RATINGS
@eevblog is all over this one. he even noted keysightinc.com.

MeasurementBlues
User Rank
Blogger
Re: The second page of this article misnames the new company, twice
MeasurementBlues   1/7/2014 10:57:53 PM
NO RATINGS
OK so I like the logo. It means something to engineers. Why red? I'll ask Jay at DesignCon.

MeasurementBlues
User Rank
Blogger
Re: Interesting
MeasurementBlues   1/7/2014 11:13:55 PM
NO RATINGS
In the case of a long-established business, the company name matters less than what Keysight does once it's independent of Agilent. It's the features and quality of the products and the support that matter in the long run. The same was true when Agilent split from HP.

To engineers, it's mostly about what you bring to the table.

MeasurementBlues
User Rank
Blogger
Re: Interesting
MeasurementBlues   1/7/2014 11:21:02 PM
NO RATINGS
More on why the name doesn't matter much to me. I quote myself from a blog I wrote for Test & Measurement World nearly five years ago. The headline is "Agilent came from HP, really"
The headline of this posting may sound absurd to anyone who has used test equipment for more than just the last few years. If you read Test & Measurement World, you probably have some test equipment with an HP logo and you use that equipment every day. But, Agilent split from HP ten years ago, and there's a crop of young engineers who've grown up with Agilent equipment but not necessarily with HP equipment. To them, HP has always been a computer company.

This revelation came to me yesterday while working with several graduate students for our May cover story. I mentioned an HP meter to one of the students by saying "It was manufactured by HP prior to the formation of Agilent."
This caught a 24-year-old grad student by surprise. "You mean Agilent used to be HP?" he said wide-eyed. I explained to him that HP actually started as a test equipment company and split off the business into Agilent in 1999. The student replied "That explains why we have a box in the lab that says HP on it. Now I get it."

In ten years, we will have a generation of engineers who will think Keysight has been around forever. Few will know that Keysight came from Agilent and Agilent came from HP.

Page 1 / 3   >   >>
Radio
NEXT UPCOMING BROADCAST
How to Cope with a Burpy Comet
October 17, 2pm EDT Friday
EE Times Editorial Director Karen Field interviews Andrea Accomazzo, Flight Director for the Rosetta Spacecraft.
August Cartoon Caption Winner!
August Cartoon Caption Winner!
"All the King's horses and all the KIng's men gave up on Humpty, so they handed the problem off to Engineering."
5 comments
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed